国家文化形象建构下的中国动画创作及理论创新研究  

Creation and Theoretical Innovation of Chinese Animation under the Construction of National Cultural Image

作　　者：殷俊 黄秋儒 沈艾雯 陆紫瑶 YIN Jun;HUANG Qiuru;SHEN Aiwen;LU Ziyao(Jiangnan University,Wuxi 214122,China;Wuxi University,Wuxi 214105,China)

机构地区：[1]江南大学,无锡214122 [2]无锡学院,无锡214105

出　　处：《工业工程设计》2021年第1期118-126,共9页INDUSTRIAL&ENGINEERING DESIGN

基　　金：国家社科基金艺术学重点项目(20AC003)。

摘　　要：文化,是一个国家和民族生生不息的血脉和灵魂,是推进经济、社会与科学发展的重要支撑。党的十八大将“文化自信”纳入“四个自信”范畴,丰富了国家形象的时代内涵,也对国家文化形象建设提出了明确要求。动画作为文化传播的重要载体之一,通过美术视觉设计、角色塑造、故事架构等的呈现,可以充分体现一个国家的历史文化、社会生活,以及其理念、价值和精神,对国家文化形象塑造有着重要的意义。通过梳理中国动画创作及理论发展历程与国家文化形象的变迁,探究国家文化形象建构下的中国动画创作及理论现状。比较国家文化形象建构下的美国、日本动画创作及理论,反思国家文化形象建构下的中国动画创作及理论创新。从动画作品的人文性、科学性和创新性等方面寻求突破契机,实现优秀传统观念与价值在现代文化语境中的转换与创新性发展。以文化视野构建多维认同,挖掘中外文化的交互点、契合点,根据国家特点整合传播模式、建立匹配的传播渠道,提高中国在国际的品牌认知度。Culture is the blood and soul for life and growth of a country and a nation,and is an important support for promoting economic,social and scientific development.“Cultural confidence”was included into the“four confidences(confidence in its chosen path,guiding theories,political system and culture)”by the 18th National Congress of the Communist Party of China.It enriched the era connotation of national image and put forward clear requirements for the construction of national cultural image.As an important carrier of cultural transmission,animation can fully reflect the historic culture and social life of a country and its idea,value and spirit through visual design,role shaping,story creation,etc.It has important significance for shaping cultural image of a country.By combing the creation and theory development of Chinese animation and the changes of national cultural image,the work explores the current situation of Chinese animation creation and theory under the construction of national cultural image,compares American and Japanese animation creation and theory under the construction of national cultural image,and reflects on Chinese animation creation and theoretical innovation under the construction of national cultural image to seek for a breakthrough opportunity from humanity,science and innovation of animation works,and realize the transformation and innovative development of excellent traditional concepts and values in the modern cultural context.It is required to build multi-dimensional cultural identity,explore the interaction and agreement between Chinese and foreign cultures,integrate communication modes and establish matching communication channels according to national characteristics,and improve China's brand awareness in the world.

关 键 词：国家文化形象建构 中国动画创作 动画理论创新研究 

分 类 号：J954[艺术—电影电视艺术]