疾控机构微信公众号在新冠肺炎疫情防控工作中的实践研究  

Practical study on the role of CDC’s WeChat Official Account in COV⁃ID-19 epidemic prevention and control

作　　者：何蔚云 沈纪川[1] 刘维斯[1] 杨琼英[1] HE Wei-yun;SHEN Ji-chuan;LIU Wei-si;YANG Qiong-ying(Department of Health and Education,Guangzhou Center for Disease Control and Prevention,Guangzhou,Guangdong 510440,China)

机构地区：[1]广州市疾病预防控制中心健康教育部,广东广州510400

出　　处：《中国公共卫生管理》2021年第1期129-131,共3页Chinese Journal of Public Health Management

基　　金：广州市科技计划项目(No.201707010204;201804010191);广州市卫生和计划生育科技项目(No.20191A011054)。

摘　　要：目的通过分析广州市疾病预防控制中心在广东省启动重大突发公共卫生事件一级响应期间,微信公众号“广州疾控i健康”推文发布情况,探讨疾控系统运用微信公众号在重大突发公共卫生事件风险沟通方面发挥的作用,为下一步制订更优的传播策略提供思路及科学依据。方法通过描述性分析的方法,分析“广州疾控i健康”推文分布的特点。结果2020年1月23日—2月23日“广州疾控i健康”公众号共发布推文156篇,其中原创88篇,转载70篇。总阅读量为720183人,总分享量为36407次,点赞量为5056次,留言数为757条。结论广州市疾病预防控制中心微信公众号“广州疾控i健康”在新冠疫情防控工作中发挥了较好的风险沟通作用。Objective To analyze the paper issue distribution situation of“Guangdong Disease Control and Prevention i Health”of WeChat official account,during the first responding stage in Guangdong to provide thinking and scientific reference for further optimization communication strategy.Methods Using descriptive analysis method to analyze the characteristics of the paper issue distribution of“Guangdong Disease Control and Prevention i Health”of WeChat offi⁃cial account.Results From Jan.23 to Feb.23,2020,“Guangdong Disease Control and Prevention i Health”of WeChat official account totally issued 156 papers,including 88 original and 70 reprint papers.720183 people read the papers,and the papers were shared in 36407 times,and 5056 times of praise were gained.There were 757 leaving messages.Conclusion“Guangdong Disease Control and Prevention i Health”of WeChat official account has played relatively good risk communication role in COVID-19 epidemic prevention and control.

关 键 词：新冠肺炎 微信 风险沟通 

分 类 号：R193[医药卫生—卫生事业管理]