新兴媒体融合发展的著作权利益分享论纲  

Copyright Benefit Sharing in the Convergent Development of Digital Media

作　　者：梅术文[1,2] Mei Shuwen(School of Intellectual Property,Nanjing University of Science&Technology)

机构地区：[1]南京理工大学知识产权学院,江苏南京210094 [2]南京理工大学江苏省版权研究中心,江苏南京210094

出　　处：《新闻界》2021年第2期57-66,共10页Journalism and Mass Communication

基　　金：国家社科基金项目(15BFX144)。

摘　　要：随着现代信息技术的持续发展,新兴媒体与传统媒体之间围绕着著作权展开的利益博弈日趋激烈。新兴媒体发展中,著作权激励创作的功能受到质疑,促进传播的基础不复牢固,繁荣文化消费市场的预设受到怀疑,自然权利价值观受到免费使用理念的挑战。然而由此否定、怀疑著作权理论合理性的各种学术流派也应该受到批判。实际上,著作权利益分享理论将著作权的正当性归于该权利的配置能够实现各方利益的分享,体现了新兴媒体融合发展中的市场力量、大众力量和公共领域力量,因循该理论框架有助于构建传统媒体和新兴媒体融合发展的制度路径。With the continuous development of modern information technology,the interest game between digital media and traditional media around copyright has become increasingly fierce.In the development of digital media,the function of copyright to encourage creation is questioned,the foundation for promoting communication is weakened,the presupposition of a prosperous cultural consumer market is questioned,and the value of natural rights is challenged by the concept of free use.Natural rights theory,utilitarian theory and interest balance theory have their adaptability in explaining the legitimacy of copyright in the convergent development of digital media,but they also have obvious limitations.However,various academic schools that deny and doubt the rationality of copyright theory should also be criticized.In fact,the theory of copyright benefit sharing attributed the legitimacy of copyright to the allocation of rights can realize the sharing of interests of all parties,which reflects the market power,mass power and public domain power in the convergent development of digital media.Following this theoretical framework is helpful to construct the institutional path for the integration and development of traditional media and digital media.

关 键 词：新兴媒体 传统媒体 著作权 利益分享理论 

分 类 号：G206.3[文化科学—传播学]