旅游者生态价值观对其环境责任行为的影响——以岳麓山风景区为例  

Impact of Tourists’Ecological Values on Their Environmental Responsibility Behavior:The Case of Yuelu Mountain Scenic Areas

作　　者：段正梁[1] 彭振 贺小荣[1] DUAN Zhengliang;PENG Zhen;HE Xiaorong(College of Tourism, Hunan Normal University, Changsha 410081, Hunan)

机构地区：[1]湖南师范大学旅游学院,长沙410081

出　　处：《地域研究与开发》2021年第1期132-137,167,共7页Areal Research and Development

基　　金：国家自然科学基金项目(41971187);湖南省教育厅科学研究重点项目(18A019)。

摘　　要：依据自我决定理论,构建以自我决定动机为中介变量、地方依恋为调节变量的调节中介模型,旨在从心理动机层面探讨旅游者生态价值观影响其环境责任行为的作用机制和边界条件。研究发现:生态价值观对内部和外部动机均有显著正向影响,并通过内部和外部动机进一步正向影响旅游者环境责任行为;地方依恋对生态价值观与内部动机之间的关系有显著正向调节作用。在制定景区生态环境保护和可持续发展策略时,应考虑利用旅游者生态价值观、地方依恋和自我决定动机的多层作用关系,以激发旅游者环境责任行为。A moderated-mediation model with self-determination motivation as the mediating variable and place attachment as the moderating variable was constructed based on the self-determination theory,aiming to explore the mechanism and boundary conditions of tourists’ecological values influencing their environmental responsibility behavior from the perspective of deep psychological motivation.The findings are that ecological values have significant positive effects on both intrinsic and extrinsic motivation,through which tourists’environmental responsibility behavior is further positively influenced;place attachment has a significant positive moderating effect on the relationship between ecological values and intrinsic motivation.It is concluded that the multi-layer interaction among tourists’ecological values,place attachment and self-determination motivation should be taken into account when formulating the strategies for eco-environmental protection and sustainable development of scenic spots so as to stimulate tourists’environmental responsibility behavior.

关 键 词：旅游者 生态价值观 环境责任行为 地方依恋 自我决定理论 

分 类 号：F592.7[经济管理—旅游管理]