基于竞争优势理论的博物馆艺术授权产业分析  

Research on Museum Art Licensing Industry Based on the Theory of Competitive Advantage

作　　者：魏皖川 Wei Wanchuan(East China University of Political Science and Law,Shanghai 201620)

机构地区：[1]华东政法大学,上海201620

出　　处：《中阿科技论坛（中英文）》2021年第1期32-35,共4页China-Arab States Science and Technology Forum

摘　　要：博物馆艺术授权产业目前尚处于起步阶段,探究艺术授权产业的经营环节有利于分析其价值链活动的构成。本文以中国国家博物馆为案例,就艺术授权运营中存在的问题,以及如何挖掘博物馆在成本、差异化等方面所具备的优势进行了探索。The Museum art licensing industry is still in its initial stage.Exploring the operating links of the art licensing industry will help us understand the composition of the value chain activities,while taking National Museum of China as an example,this paper probes into the problems existing the operation of art licensing,and explores how to tap into the advantages of museums in terms of cost and differentiation.

关 键 词：博物馆 艺术授权 价值链 竞争优势 

分 类 号：G124[文化科学] G269.2[历史地理—考古学及博物馆学]