民俗节庆的成长——基于“广州乞巧文化节”新闻报道的分析  

The Growth of Folk Festivals——An Analysis of News Reports about Guangzhou Qiqiao Cultural Festival

作　　者：黄继华[1] 任欣颖[1] 戴光全[2] HUANG Jihua;REN Xinyin;DAI Guangquan(Guangdong AIB Polytechnic College,Guanghzou 510507,Guangdong, China;School of Economics and Finance,South China University of Technology,Guangzhou 510006,Guangdong, China)

机构地区：[1]广东农工商职业技术学院,广东广州510507 [2]华南理工大学经济与金融学院,广东广州510006

出　　处：《四川旅游学院学报》2021年第2期86-89,共4页Journal of Sichuan Tourism University

基　　金：国家自然科学基金项目“强调质性微观尺度分析的事件空间理论与节事空间的实证研究”,项目编号:41571132。

摘　　要：举办节庆活动是民俗传承的重要途径,如何保持民俗节庆持续发展是当前面临的挑战。文章借助ROST Content Mining6.0文本挖掘软件,以广州当地主流报纸、中国知网(CNKI)和百度新闻等检索到的新闻报道作为资料,分析了“广州乞巧文化节”的成长经验。研究发现,文化内涵挖掘和丰富是乞巧节发展的根本经验,不断创新是其持续发展的动力,而政府主导的模式则成为乞巧节稳定成长的保障。Holding festivals is an important way of folklore inheritance.But how to maintain the sustainable development of folk festivals remains a current challenge.Adopting Rost Content Mining 6.0 text mining software,this paper interprets news reports retrieved from China National Knowledge Infrastructure(CNKI),Guangzhou mainstream media and other authoritative media for the growth experience of Qiqiao cultural festival.It finds that excavation and enrichment of cultural connotation is the fundamental experience,that continuous innovation is the driving force of its sustainable development of Qiqiao Cultural Festival,and that the government-led model guarantees its steady growth.

关 键 词：民俗节庆 广州乞巧文化节 新闻报道 

分 类 号：F592[经济管理—旅游管理]