基于数据调查的亲子旅游行为特征及影响因素分析  

An Analysis on Characteristics and Factors of Parent-child Tourist Behavior Based on Survey Data

作　　者：白烨琳 BAI Yelin(Gannan Normal University,Ganzhou,Jiangxi 341000,China)

机构地区：[1]赣南师范大学,江西赣州341000

出　　处：《龙岩学院学报》2021年第1期89-95,共7页Journal of Longyan University

摘　　要：亲子旅游作为旅游发展的一种新业态,越来越受到广泛关注。采用问卷调查法,对太原市居民进行采访调查,结果表明:在亲子旅游行为特征上:0~3岁家庭出游时段随意性大、出游花费低、大多选择市区游、偏爱自然景区及主题游乐场;4~6岁家庭集中在周末出游且出游花费不高;7~12岁家庭出游频率高且多数选择寒暑假与国庆出游、旅游消费和出游时长潜力巨大、出境游比例高、喜爱历史古迹景点及科普类场所;13~18岁家庭多集中在寒暑假外出、省内游与出境游比例高、热爱登山野营与户外探险。在亲子游影响因素上:出游决策因素主要为“食住行等条件”和“孩子喜好”;出游障碍因素主要为“闲暇时间”“经济能力”和“安全问题”。As a new form of tourist development,the parent-child tourism has attracted more and more attention.By using questionnaire survey,this paper tries to investigate the residents of Taiyuan city.The results show that:in terms of the characteristics of parent-child tourist behavior,families of 0-3-year-old children travel at random,spend less,mostly choose urban tourism,and prefer natural scenic spots and theme amusement parks;families of 4-6-year-old children travel at weekends,and spend less;families of 7-12-year-old children travel at high frequency,and mostly choose winter and summer vacations.The results show that there is great potential for the National Day travel,as far as tourist consumption and travel time is concerned,a high proportion of outbound travel,and love historical sites and popular science places;families of children aged 13-18 mostly go out in winter and summer vacations,a high proportion of intra provincial travel and outbound travel,and love mountaineering,camping and outdoor exploration.On the influencing factors of parent-child travel:the decision-making factors of travel are mainly“food,housing,transportation and other conditions”and“children's preferences”while the obstacles of travel are mainly“leisure time”,“economic ability”and“safety”.

关 键 词：亲子旅游 旅游行为 出游因素 旅游消费 

分 类 号：F592.7[经济管理—旅游管理]