互动仪式链视域下“粤听”APP的探索与思考  

An Exploration of and Reflection on the“Yueting”App from the Perspective of the Interactive Ritual Chain

作　　者：杜金凤 单韵鸣 DU Jin-feng;SHAN Yun-ming(不详)

机构地区：[1]华南理工大学新闻与传播学院,广东广州510006

出　　处：《五邑大学学报（社会科学版）》2021年第1期72-75,94,共5页Journal of Wuyi University(Social Sciences Edition)

摘　　要：在大湾区城市群一体化背景下,粤港澳大湾区如何利用最新技术来有效传播地域文化,打造文化共同体,成为大湾区文化发展的首要命题。对此,“粤听”APP表现出色。本文基于互动仪式链的视角分析它的亮点和成功之处,发现不足,并提出“粤听”APP运作完善的建议,即通过以社群为中心,打造线上线下文化圈;以用户需求为基础,细分关注焦点和以关系为纽带,增加情感连结三个环节来促进互动仪式链的循环。In the context of the integration of the cities in the Guangdong-Hong Kong-Macao Greater Bay Area,how to use the latest technology to effectively spread regional culture and build a cultural community has become the primary proposition in the cultural development in the Greater Bay Area.Based on the perspective of interactive ritual chains,this paper analyzes its highlights and successes,points out its shortcomings,and puts forward suggestions for improving the operation of“Yueting”APP:building an online and offline cultural circle centering on the community;based on users’needs,adding three links of emotional connection to promote the cycle of interactive ritual chains by subdividing the focus of attention and taking relationship as the bond.

关 键 词：互动仪式链 方言文化 移动电台 粤听APP 

分 类 号：G210[文化科学—新闻学]