新零售背景下快时尚品牌零售商的最优订货定价研究  

A Research on Optimal Order Pricing of Fast Fashion Brand Retailers under New Retail

作　　者：何菊 周永圣[1] 周琳云 HE Ju;ZHOU Yongsheng;ZHOU Linyun(School of E-Business and Logistics,Beijing Technology and Business University,Beijing 100048,China)

机构地区：[1]北京工商大学电商与物流学院,北京100048

出　　处：《工业工程》2021年第1期132-139,共8页Industrial Engineering Journal

基　　金：国家自然科学基金资助项目(71871002);首都流通业研究基地资助项目(19005857031);北京市“高精尖学科建设(市级)-工商管理”资助项目(19005902053)。

摘　　要：基于"新零售=线上+线下+物流"的本质,以利润最大化为目标,构建基于应收账款融资的订货定价决策模型,研究快时尚品牌零售商的订货定价问题。研究结果表明,快时尚零售商的物流服务水平会影响零售商的订货定价决策。当商品更新频率不变时,对于物流服务水平较低的零售商,集中决策下的利润大于分散决策下的利润;对于物流服务水平较高的零售商,集中决策下的利润小于分散决策下的利润;而当物流服务水平固定时,随着更新频率的加快,分散决策下的零售商利润减少,集中决策下的利润增加。最后为快时尚零售商的良好发展提出了相关建议。Based on the essence of"new retail=online+offline+logistics",with the goal of maximizing profit,an order pricing decision model based on accounts receivable financing is constructed,and the order pricing problem of fast fashion brand retailers is studied.The research results show that the logistics service level of fast fashion retailers will affect retailers’order pricing decisions.When the commodity update frequency remains unchanged,for retailers with low logistics service levels,the profit under centralized decision-making is greater than that under decentralized decision-making;while for retailers with higher logistics service level,the profit under centralized decision-making is less than that under decentralized decision-making.When the logistics service level is fixed,with the acceleration of the update frequency,the profit of retailers under decentralized decision-making will decrease,and the profit under centralized decision-making will increase.Finally,relevant suggestions are put forward for the good development of fast fashion retailers.

关 键 词：快时尚品牌 新零售 应收账款融资 物流服务 更新频率 

分 类 号：F724[经济管理—产业经济]