移动社交媒体用户不持续使用意愿研究——整合错失焦虑与社交媒体倦怠双重视角  

Research on Discontinuous Use Intention of Mobile Users——Integration of Fear of Missing out and Social Media Fatigue

作　　者：刘国亮[1] 张汇川 刘子嘉 LIU Guo-liang;ZHANG Hui-chuan;LIU Zi-jia(School of Management,Jilin University,Changchun 130022,China)

机构地区：[1]吉林大学管理学院,吉林长春130022

出　　处：《情报科学》2020年第12期128-133,共6页Information Science

基　　金：国家自然科学基金青年科学基金资助项目“基于消费者采纳视角的“互联网+”创业企业商业模式设计研究”(71702064);中国国家留学基金项目“国家建设高水平大学公派研究生项目”(201806170138)。

摘　　要：【目的/意义】移动社交媒体情境下,同时审视错失焦虑和社交媒体倦怠对用户不持续使用意愿的影响效果,揭示移动社交媒体用户面临压力时不持续使用意愿的变化。【方法/过程】收集306份移动社交媒体用户的数据,借助SSO框架,使用结构方程模型进行多元回归分析。【结果/结论】结果表明,信息超载和技术压力均会提高移动社交媒体用户的错失焦虑,同时也都对用户的社交媒体倦怠产生显著的正向影响。社交媒体倦怠对用户的不持续使用意愿有显著的正向影响,错失焦虑虽然会降低用户的不持续使用意愿,但影响并不显著。【Purpose/significance】This paper aims at examining the effects of both fear of missing out and social media fatigue on discontinuous use intention of users under the situation of mobile, as well as revealing the different of use intention of users under pressure.【Method/process】According to Stressor-Strain-Outcome framework and data of 306 mobile social media users, the analysis was carried out by using Structural eEquation Model.【Result/conclusion】The results show that information overload and technostress both can increase the fear of missing out, and there is also a significant positive impact on social media fatigue. Social media fatigue has a significant positive impact on discontinuous use intention, although fear of missing out can reduce discontinuous use intention, the impact is insignificant.

关 键 词：移动社交媒体 信息超载 技术压力 错失焦虑 社交媒体倦怠 不持续使用 

分 类 号：G206.3[文化科学—传播学] G252.0