新冠肺炎疫情对我国体育赛事利益相关者的影响及应对策略  

Effects of Covid-19 on Sport Event Stakeholders in China and Its Countermeasures

作　　者：张春萍[1] 杨婧怡 向佳兴 周梦渝 成骆彤 陈宇 ZHANG Chun-ping;YANG Jing-yi;XIANG Jia-xing;ZHOU Meng-yu;CHENG Luo-tong;CHEN Yu(School of Management,Beijing Sport University,Beijing 100084,China)

机构地区：[1]北京体育大学管理学院,北京100084

出　　处：《北京体育大学学报》2020年第11期34-41,共8页Journal of Beijing Sport University

基　　金：2019年国家体育总局决策咨询研究项目(项目编号:2019-B-04)。

摘　　要：新型冠状病毒肺炎疫情暴发对我国体育赛事发展造成较大冲击,也必然对体育赛事利益相关者产生影响。运用文献资料法、结构性访谈等研究方法,基于利益相关者理论研究疫情对我国体育赛事利益相关者的影响,并提出应对策略。研究发现:新冠疫情使得体育赛事利益相关者不同程度受损;赛事所有者与执行者利益受损且工作规划需要重新安排;赛事参与者参赛受阻、自我价值实现与训练计划受到影响;赛事消费者可供选择赛事数量减少,扩展了新的消费模式。应对策略:体育赛事各利益相关者需要合力发展,相互配合与支持;从政府组织层面着手,疫情防控与赛事动态监测两手抓,落实政策扶持,有序恢复赛事举办;从企业自身发展层面着手,提高自身核心竞争力,灵活调整赛事计划与规模、防控到位,完善运营方式,优化赛事保险配置等。The outbreak of Covid-19 has brought a great impact on the development of sport events in China,and it has inevitably affected the stakeholders of sport events.By using the methods of documentation and structured interviews,the paper studies the impact of Covid-19 epidemic on sport event stakeholders in China and its countermeasures based on the stakeholder theory.According to the research,the epidemic has damaged the interests of all stakeholders of varying degrees.The event owners and executors have lost their interests,and their work plans need to be rescheduled;the event participants have been blocked to the event and their self-realization and training plans been affected;the number of events available to event consumers has been reduced and new consumption patterns have been expanded.Countermeasures:All the stakeholders of different sport events need to make a concerted effort to develop,cooperate and support each other.To be specific,from the level of government organization,we should pay attention to the epidemic prevention and control as well as monitoring the operation of sport events,implement supporting policies,and resume sport events in an orderly way.From the level of sport event enterprises,we should improve company’s core competitiveness,adjust the plan and scale of the event flexibly,put prevention and control in place,improve the company’ s operation mode and optimize the distribution of event insurance,etc.

关 键 词：体育赛事利益相关者 新冠肺炎疫情 风险管理 赛事运营 赛事消费 赛事保险 

分 类 号：G812.2[文化科学—体育学]