我国足球产业生态链研究:理论模型与通路创新  

Research on Ecological Chain of Football Industry in China:Theoretical Model and Path Innovation

作　　者：李荣日[1] 刘宁宁[1] LI Rong-ri;LIU Ning-ning(Research Institute of Sport Economics,East China University of Science and Technology,Shanghai 200237,China)

机构地区：[1]华东理工大学体育经济理论研究所,上海200237

出　　处：《北京体育大学学报》2020年第11期42-54,共13页Journal of Beijing Sport University

基　　金：国家社会科学基金项目(项目编号:18BTY061);国家社会科学基金重点项目(项目编号:17AZD042)。

摘　　要：足球作为世界第一大运动项目,不单单是一项竞技活动,而且是包含巨大商业价值的经济活动。足球产业生态链的建立健全是实现足球经济诉求的关键渠道。因此,为完善与优化足球产业生态链,全方位、深层次探索足球产业发展新道路,助力体育产业高质量发展和体育强国建设,主要采用文献资料法和头脑风暴法,通过产业生态理论回溯、足球产业生态链概念阐述及内在机制形成等理论逻辑辨析,建构足球产业生态链"1343"系统模型,即围绕足球竞赛表演这一核心,通过政府、社会、市场3种组织,在物种、种群、群落、系统4个层级上,实现组织、技术、空间3个类别的足球产业生态关联发展。在审视足球产业链发展现实问题的基础上,系统设计足球产业生态链发展的创新通路。研究指出:"固本培元""生机勃发"及"凝心聚力"将助力解决足球产业生态链发展的自生自养、衍生进化及共生融合问题,进而从协同治理、优化配置、整合增效及赋能升级等方面创新足球产业生态链发展的逻辑进路,为足球产业生态研究奠定理论基础,为深化足球产业改革及加快体育产业转型升级提供参考。As the world’s largest sport,football is not only a competitive activity,but also an economic activity that contains great commercial value.The establishment and improvement of ecological chain of football industry is the key channel to realize the demands of football economy.Therefore,in order to improve and optimize the ecological chain of football industry,explore new paths for the development of football industry in an all-round and in-depth way,assist the high-quality development of the sports industry and the construction of a leading sporting nation,this research constructs the "1343" system model of the ecological chain of football industry by backtracking the industrial ecology theory,and explains the concept and internal mechanism formation with the methods of documentation,group decision-making and brainstorming.Centering on the core of football competition performance,the model realizes the ecological correlation development of football industry by three organizations of government,society and market,on the four levels of species,population,community and system,and in three categories of organization,technology and space.On the basis of examining the practical problems,this research systematically designs the innovative path of ecological chain of the football industry.The research shows that "Consolidating Basis", "Vigorous Renewal" and "Gathering Strength" will help solve the problems of self-generating,self-sustaining,derivative evolution and symbiotic integration during the development of ecological chain of football industryFurthermore,this research innovates the construction path of the development of ecological chain of football industry from the aspects of collaborative governance,optimal allocation,integrated efficiency enhancement and energy upgrading.It is expected to lay a theoretical foundation for the ecological research of football industry and provide reference for deepening the reform of football industry and accelerating the transformation and upgrading of sports industry.

关 键 词：足球产业生态链 产业生态理论 理论模型 通路创新 

分 类 号：G80-052[文化科学—运动人体科学]