媒介体育——一种美学共同体  

Media Sport:A Kind of Aesthetics Community

作　　者：周雪蕾[1] ZHOU Xue-lei(School of Journalism and Communication, Chengdu Sport University, Chengdu 610041, China)

机构地区：[1]成都体育学院新闻与传播学院,四川成都610041

出　　处：《浙江体育科学》2021年第2期24-28,65,共6页Zhejiang Sport Science

基　　金：四川省哲社规划学科建设项目“体育组织——作为共同体的理论辨析”(sc16xk024)。

摘　　要：美学共同体聚集的是寻求个人意义和身份认同的消费人群,是以偶像、品牌或事件为中心。对现代体育而言,媒介体育最鲜明地凸显了美学共同体的特征。在这个由体育产品、体育消费者和媒介构成的美学共同体中,体育产品是核心,体育消费者是成员,而媒介则是构造者和放大器。具有易碎的稳定性、虚假的归属感和内在的矛盾性等特征。认为媒介体育不是体育的一切,美学共同体无法代替真实的共同体。它的庞大、热闹和喧嚣也许可以成为资本有利可图的资源,但却值得冷静的研究者从另一个视角对体育及媒介的种种进行思考。The aesthetic community gathers consumer groups seeking personal meaning and identity,centering on idols,brands or events.For modern sports,media sport highlights the characteristics of the aesthetic community most clearly.In this aesthetic community of sports products,sports consumers and media,sports products are the core,sports consumers are the members,and media are the constructors and amplifiers.It has the characteristics of fragile stability,false sense of belonging and inherent contradiction.It is considered that mediasport is just part of sports,and the aesthetic community cannot replace the whole society.Its sheer size and excitement may be a lucrative resource for capital,but it is worthwhile for calm researchers to think about sports and media from another perspective.

关 键 词：媒介体育 美学共同体 媒介 体育共同体 

分 类 号：G80-05[文化科学—运动人体科学]