声誉视角下融通仓第四方物流动态激励模型  

The fourth party logistics accommodation dynamic incentive model from the perspective of reputation

作　　者：杨俊辉[1] 何欣然 YANG Junhui;HE Xinran(School of Modern Posts,Xi'an University of Posts and Telecommunications,Xi'an 710061,China)

机构地区：[1]西安邮电大学现代邮政学院,陕西西安710061

出　　处：《西安邮电大学学报》2020年第5期95-103,共9页Journal of Xi’an University of Posts and Telecommunications

摘　　要：构建融通仓第四方物流(fourth party logistics,4PL)动态激励模型。该模型根据委托-代理理论,考虑声誉效应的隐性激励因素,建立单一委托方与多个代理方关系的动态激励模型,并在模型求解结果的基础上进行算例分析。结果表明,第三方物流(third party logistics,3PL)的努力程度与声誉系数和4PL激励系数成正相关,与风险规避度成负相关;4PL的激励系数与声誉系数和风险规避度成负相关,引入声誉效应后3PL的努力程度提高,可以有效减少4PL激励成本。A dynamic incentive model for the fourth-party logistics(4 PL) of Rongtong Warehouse is constructed.Based on the principal-agent theory and considering the implicit incentives of reputation effects,a dynamic incentive model of the relationship between a single principal and multiple agents is established,and a case based on the results of the model is also analyzed.Results show that the effort of third-party logistics(3 PL) is positively correlated with reputation coefficient and fourth-party logistics incentive coefficient,and negatively correlated with risk aversion;and that the 4 PL incentive coefficient is negatively correlated with reputation coefficient and risk aversion.After reputation is introduced,the effort of the 3 PL increases,and it can thus effectively reduce the 4 PL incentive cost.

关 键 词：融通仓 第四方物流 动态激励模型 声誉效应 委托代理 

分 类 号：F506[经济管理—产业经济]