“互联网+”与果蔗产业产品营销的有机融合分析  

The Organic Integration Analysis of“Internet+”and Product Marketing of Chewing Cane Industry

作　　者：戴文娟[1] DAI Wen-juan(Hanzhong Vocational and Technical College,Hanzhong,Shaanxi 723000)

机构地区：[1]汉中职业技术学院,陕西汉中723000

出　　处：《甘蔗糖业》2021年第1期109-112,共4页Sugarcane and Canesugar

摘　　要：“互联网+产品营销”是果蔗产业适应互联网信息时代,推动果蔗产业、食品产业等全面发展的新途径。文章通过厘清“互联网+产品营销”的基本内涵与特征,结合果蔗相关产品营销的基本模式与现实困境,提出了适合当前与未来我国果蔗产业产品网络营销的基本框架和运行机制。该文章旨在推动果蔗产业网络营销理论与实践的有机融合和完善,推动果蔗产业以及相关食品产业等的全面发展。“Internet+product marketing”is a new way for chewing cane industry to adapt to the internet information age and promote the comprehensive development of chewing cane agriculture and food industry.By clarifying the basic connotation and characteristics of“Internet+product marketing”and combining with the basic mode and practical dilemma of chewing cane and related product marketing,this paper proposed the basic framework and operation mechanism suitable for the current and future internet marketing of chewing cane industry in China.The purpose of this paper was to promote the organic integration and perfection of the theory and practice of network marketing of chewing cane industry,and to promote the comprehensive development of chewing cane agriculture and related food industry.

关 键 词：互联网+ 果蔗农业 果蔗产业 产品营销 

分 类 号：S566.1[农业科学—作物学]