基于4I营销理论的图书馆代际阅读推广研究——以非血缘关系的代际阅读推广为例  

Research on the Intergenerational Reading Promotion in Library Based on 4I Marketing Theory——Taking Intergenerational Reading Promotion of Non consanguinity as an Example

作　　者：陈桂香[1] Chen Guixiang

机构地区：[1]重庆图书馆,重庆400037

出　　处：《山东图书馆学刊》2021年第1期62-66,共5页The Library Journal of Shandong

摘　　要：为发展非血缘关系的代际阅读推广,促进阅读推广全面深入发展,文章把4I营销理论引入图书馆代际阅读推广,不仅分析4I营销理论在图书馆代际阅读推广中的作用,列举4I营销理论在非血缘关系的代际阅读推广中的成功案例,还探讨4I营销理论下图书馆代际阅读推广的策略。In order to develop intergenerational reading promotion of non consanguinity and promote the comprehensive and in-depth development of reading promotion,the paper introduces 4I marketing theory into library intergenerational reading promotion.The paper not only analyzes the role of 4I marketing theory in library intergenerational reading promotion,lists the successful cases of 4I marketing theory in intergenerational reading promotion of non consanguinity,but also discusses the strategies of library intergenerational reading promotion under 4I marketing theory.

关 键 词：代际阅读 阅读推广 图书馆 4I营销理论 

分 类 号：G252.1[文化科学—图书馆学]