基于批评体裁分析(CGA)的商务话语研究——以大学生创业企业简介为例  

Study on Business Discourse Based on Critical Genre Analysis(CGA)——Through Taking Start-ups of College Students as an Example

作　　者：吴然 韦晓云 高妍[1] Wu Ran;Wei Xiaoyun;Gao Yan(School of Foreign Languages,Qiqihar University, Qiqihar 161006, China)

机构地区：[1]齐齐哈尔大学外国语学院,黑龙江齐齐哈尔161006

出　　处：《黑龙江科学》2021年第3期24-27,共4页Heilongjiang Science

基　　金：齐齐哈尔大学大学生创新创业训练计划项目“基于语料库的大学生创业实践商务话语的多维度研究”成果(201910232349)。

摘　　要：为进一步拓宽商务话语研究视野,推动大学生商务创新创业活动的开展,以Bhatia提出的行业话语分析四维模型为基础,以8所高校15家大学生创业企业简介为研究语料,以国内多家知名企业简介为参照系,从批评体裁分析角度探讨了大学生创业者通过企业简介在文本、体裁、行业实践和行业文化四个维度实现行业目的的策略,丰富了大学生创业者体裁资源运用的手段,使创业者在读者认可的视角下,通过企业简介构建企业形象。通过语篇分析,有助于创业者把握商务话语实践的丰富内涵,能够进一步拓宽商务话语研究视野,并对大学生创业的话语运用提供一定参考。In order to further widen view of the business discourse,and to promote the development of start-ups of college students,based on industry discourse analysis four-dimensional model proposed by Bhatia,the research explores the strategies of achieving industry target from four dimensions of enterprise profile,including text,types or forms of literature,industry practice and culture from criticism genre analysis perspective through taking start-ups profiles of college students in 15 start-ups of college students in 8 colleges or universities as the research discourse objects and taking many well-known enterprise profiles in China as the reference system.These strategies enrich the means of types or forms of literature resource application means of college student entrepreneurs,and construct corporate image through enterprise profile under the perspective of readers’recognition of entrepreneurs.Discourse analysis can help entrepreneurs to grasp the rich connotation of business discourse practice,further widen the view of business discourse research,and provide some references for the college students innovative discourse application.

关 键 词：批评体裁分析 商务话语 创业 企业简介 

分 类 号：H315[语言文字—英语] G353.1[文化科学—情报学]