5G智能时代体育文化的媒介传播与数字审美新特质  

Media Communication and Digital Aesthetic Characteristics of Sports Culture in 5G Intelligent Era

作　　者：竺大力 赵晓琳[2] ZHU Dali;ZHAO Xiaolin(Sports Department,Renmin University of China,Beijing 100872,China;Sports Department,Communication University of China,Beijing 100024,China)

机构地区：[1]中国人民大学体育部,北京100872 [2]中国传媒大学体育部,北京100024

出　　处：《体育与科学》2021年第1期61-66,共6页Sports & Science

摘　　要：5G时代数字传播与虚拟技术的发展推动了体育文化传播的重大变革,与此同时,数字以及虚拟审美也对原有的体育审美认识造成了重大冲击。本研究认为:5G时代媒介技术的融合发展与应用进一步促进了体育文化呈现数字审美转向,主要表现为"权力"美学的淡化及"大众"美学的渐兴、"静穆"审美式微下的"沉浸"审美发展、"统一"审美向个性化"定制"审美转变。在享受由5G智能时代发展所带来的"红利"时,我们还应注意因审美距离的缩短而导致体育文化的深刻意蕴消解、审美聚焦的转变将体育文化拆分、资本运作下审美风潮后的体育文化落寞的现代性反思。"身体审美"观念转向、情感体验提升、人文情怀回归,构成了体育文化在5G智能时代数字审美的新趋向。The development of digital communication and virtual technology in 5 G era has promoted the significant reform of sports culture communication. At the same time, digital and virtual aesthetics have also caused a significant impact on the original sports aesthetic understanding. This study suggests that:The integrated development and application of media technology in 5 G era further promotes the digital aesthetic transformation of sports culture, which is mainly manifested as the dilution of "power" aesthetics, the gradual rise of "mass" aesthetics, the development of "immersion" aesthetics under the decline of "quiet" aesthetics, and the transformation of "unified" aesthetics to personalized "customized" aesthetics.While enjoying the "dividend" brought by the development of 5 G intelligent era, we should also pay attention to the reflection of modernity that the shortening of aesthetic distance leads to the dissolution of the profound meaning of sports culture, the transformation of aesthetic focus leads to the separation of sports culture, and the decline of sports culture after the aesthetic trend under the capital operation.The transformation of the concept of "body aesthetics", the improvement of emotional experience, and the return of humanistic feelings constitute the new trend of digital aesthetics of sports culture in the 5 G era of intelligence.

关 键 词：权力美学 大众美学 体育文化 数字审美 全视频 情感体验 

分 类 号：G80-054[文化科学—运动人体科学]