新闻短视频的传播价值及对传统媒体的影响  

The Communication Value of News Short Video and Its Influence on Traditional Media

作　　者：蓝刚[1] LAN Gang(Zhijiang College,Zhejiang University of Technology,Shaoxing 312030,China)

机构地区：[1]浙江工业大学之江学院,浙江绍兴312030

出　　处：《编辑之友》2021年第2期59-63,共5页Editorial Friend

基　　金：2020年度杭州市哲学社会科学规划常规性课题“短视频新闻生产驱动机制研究”(M20JC042)。

摘　　要：新闻短视频,被视为传统媒体媒介融合、媒体转型的标志。不同于传统新闻产品,新闻短视频的生产模式、话语形态具有鲜明的互联网特色。文章通过对新闻短视频的叙事特性、媒介体验、诉诸情感方式、对拟态环境影响的分析,围绕内容下沉、生态下沉、角色下沉等,提出了传统媒体发展新闻短视频的相关建议。News short video is regarded as the symbol of traditional media convergence and media transformation.Different from traditional news products,the production mode and discourse form of news short video have distinct Internet characteristics.Based on the analysis of the narrative characteristics,media experience,emotional appeal and the influence on the pseudo-environment of the news short video,this paper focuses on the content sinking,ecological sinking and role sinking to provide suggestions for the development of news short video in traditional media.

关 键 词：新闻短视频 传统媒体 传播价值 

分 类 号：G206[文化科学—传播学]