基于红船文化的旅游商品设计  

Tourism Commodity Design Based on Red Boat Culture

作　　者：滕水生[1,2] TENG Shui-sheng(Jiaxing University,Jiaxing 314001,China;JCS,Jiaxing 314001,China)

机构地区：[1]嘉兴学院,嘉兴314001 [2]嘉兴市创意设计研究中心,嘉兴314001

出　　处：《包装工程》2021年第4期236-242,共7页Packaging Engineering

基　　金：“嘉兴市创意设计研究中心”2019年招标课题成果(JCS201905)。

摘　　要：目的以南湖红船为研究主体,探究符合社会意识形态的红色文化基因提炼方法,研究红色文化旅游商品开发设计的途径与策略。方法以红船文化旅游商品设计为出发点,结合当前红船旅游产品的发展现状,由此引申出以客观形态、主观意识及文学延伸等多个认知维度作为南湖红船基因元素提炼研究的切入点,针对其形态基因进行解构、重组,文化基因进行转码解析,提炼出有效应用到相关旅游产品开发的红船基因元素,并通过多个维度对南湖红船基因进行提炼,提出一种多维度提炼方法,并结合具体设计案例进行分析论证。结论将依据多维度提炼方法形成的南湖红船符号融入到相关产品设计,能更好地体现出红船特征,传承红船基因信息,承载红船文化,弘扬红船精神,另一方面为红色文化产品设计开发提供了可借鉴的途径与方法。The work aims to explore the extraction method of red cultural genes in line with social ideology with Nanhu Red Boat as the research subject and study the ways and strategies of developing and designing red cultural tourism commodities.Starting from the design of tourism commodity based on Red Boat Culture,the current development of Red Boat tourism products was summarized.From this,multiple cognitive dimensions were concluded,such as objective form,subjective consciousness and literary extension,and used as the starting point for the research on the extraction of Red Boat gene elements.The morphological genes were deconstructed and reorganized,and the cultural genes were transcoded to extract the Red Boat gene elements that could be effectively applied to the development of related tourism products.Through multiple dimensions of Red Boat gene extraction,a multi-dimensional extraction method was proposed,and analyzed and demonstrated combined with the specific design case.The Red Boat symbol formed according to the multi-dimensional extraction method is integrated into the relevant product design,which can better reflect the characteristics of Red Boat,inherit the genetic information,carry forward Red Boat culture and promote Red Boat Culture on the one hand and provide a way and method for the design and development of red cultural products on the other hand.

关 键 词：红船文化 旅游商品 基因 设计 

分 类 号：TB482[一般工业技术—包装工程]