公共图书馆“抖音”短视频服务现状及发展策略研究  

Research on the Service Status and Development Strategies of "Tik Tok" Short Video Service in Public Libraries

作　　者：孙雨[1] 陈凤娟[1] Sun Yu;Chen Fengjuan(不详)

机构地区：[1]金陵图书馆,江苏南京210019

出　　处：《图书馆工作与研究》2021年第1期85-94,共10页Library Work and Study

摘　　要：短视频应用以其良好的传播效果、庞大的用户规模,逐步成为移动互联网应用中最具潜力的社交平台。抖音更是行业中的佼佼者。本文通过对全国各省级、省会城市及副省级城市公共图书馆的抖音账号开通及服务情况进行调研、分析,总结现阶段存在的问题,并提出图书馆短视频服务的未来发展策略。With its good communication effect and huge user scale,short video applications have gradually become the most potential social platform for mobile Internet applications,and Tik Tok is a leader in the industry.This paper investigates and analyzes the opening and service of the Tik Tok account of public libraries in provincial and sub-provincial cities across the country,summarizes the existing problems,and proposes the future development strategy of library short video services.

关 键 词：公共图书馆 短视频 抖音 新媒体 

分 类 号：G252[文化科学—图书馆学]