基于元分析的在线知识付费意愿影响因素研究  

AMeta-Analysis of Factors Influencing Online Knowledge and Payment Intention

作　　者：严炜炜[1] 陈若瑜 张敏[1] Yan Weiwei;Chen Ruoyu;Zhang Min(School of Information Management,Wuhan University,Wuhan 430072)

机构地区：[1]武汉大学信息管理学院,武汉430072

出　　处：《情报学报》2021年第2期204-212,共9页Journal of the China Society for Scientific and Technical Information

基　　金：国家自然科学基金青年科学基金项目“群体差异视角下学术社交网络用户交互与合作机制研究”(71904148)。

摘　　要：近年来,在线知识付费产业迅速发展,相关研究随之增多,研究结果不尽相同。本文以用户在线知识付费意愿为因变量,现有研究中验证的与付费意愿相关的各影响因素为自变量,对检索并经筛选后得到的29篇国内外相关实证研究进行定量元分析。元分析结果显示,纳入分析的7个影响因素与用户的在线知识付费意愿显著相关,其中感知价值相关程度最高,感知风险性与付费意愿呈负相关性并且相关性最弱。平台类型作为调节变量影响主观规范、感知价值、感知有用性、信任和感知风险性5个自变量与知识付费意愿的关系。本文通过对在线知识付费意愿影响因素的实证研究结果进行系统梳理和验证,为在线知识付费体系完善和相关领域后续研究提供参考。With the rapid development of the online payment industry in recent years,ample related research has been conducted,but different studies’yield different conclusions.This study takes users’purchase intention of online knowledge as the dependent variable,and the influential factors related to purchase intention verified in existing studies as the independent variables.A quantitative meta-analysis on 29 domestic and foreign relevant empirical studies obtained after retrieval and filtering is carried out.According to the meta-analysis results,seven factors included in the analysis are significantly associated with users’payment intention of online knowledge;perceived value has the highest correlation,and perceived risk is negatively correlated with payment intention,with the weakest correlation.Meanwhile,as a moderating variable,platform type affects the relationship between payment intention and five independent variables,including subjective norm,perceived value,perceived usefulness,trust,and perceived risk.Through systematic analysis and verification of the empirical research results on the influencing factors of online knowledge payment intention,this study provides references for the improvement of the online knowledge payment system and the follow-up research in related fields.

关 键 词：在线知识付费 付费意愿 平台类型 元分析 

分 类 号：F49[经济管理—产业经济]