社交媒体在乡村社会防疫动员中的功能研究  

Research on the Use of Social Media in Rural Social Mobilization

作　　者：朱剑虹[1] Zhu Jianhong(不详)

机构地区：[1]南京晓庄学院新闻传播学院

出　　处：《传媒观察》2021年第2期24-28,共5页Media Observer

基　　金：2020年江苏省高校哲社课题“社交媒体与乡村社区建设研究——以江苏为例”(2020SJA0486);南京晓庄学院青年专项“社交媒体与社会共识建构研究”(2018NXY44)阶段性研究成果。

摘　　要：社交媒体的出现给社会动员带来了一定的改变,这种改变在2020年新冠肺炎防疫动员中表现得尤为明显。为更深入理解这些改变,本文采用国家-社会框架,以G省Z县SX乡为个案,探讨了社交媒体在乡村防疫动员中的作用。本文认为,社交媒体已经成为乡村防疫动员中认知建构的主要媒介,并且促进了更高效的人际传播和动员,但是并没有从根本上改变乡村社会的组织化动员模式。由于自组织能力和自我表达能力的限制,在乡村防疫动员中,村民的主动参与非常有限,基本停留在对组织动员的被动配合层面。The emergence of social media has changed social mobilization,and this change is particularly evident in the mobilization of Covid-19 prevention in 2020.In order to understand these changes,this article adopts the state-society framework and takes SX Township,Z County,G Province as a case to discuss the role of social media in rural epidemic prevention mobilization.It believes that social media has become the main medium for cognitive construction in rural epidemic prevention mobilization and has promoted more efficient interpersonal communication and mobilization,but it has not fundamentally changed the organized mobilization model of rural society.Due to the limitation of self-organization ability and self-expression ability,villagers’active participation in epidemic prevention mobilization is very limited,and basically stays at the level of passive cooperation with organization mobilization.

关 键 词：乡村 社会动员 社交媒体 

分 类 号：G206[文化科学—传播学]