安徽体育文化创意产业发展的影响因素及对策研究——以体育品牌赛事为例  

Study on Influencing Factors and Countermeasures of the Development of Anhui Sports Cultural and Creative Industries:Taking Sports Brand Events as an Example

作　　者：汪彬[1] 丁淑健 Wang Bin;Ding Shu-jian(Huangshan University,Huangshan Anhui 245041,China;Tongling University,Tongling Anhui 244061,China)

机构地区：[1]黄山学院体育学院,安徽黄山245041 [2]铜陵学院体育部,安徽铜陵244061

出　　处：《铜陵学院学报》2020年第6期90-93,共4页Journal of Tongling University

基　　金：安徽省教育厅人文社会科学研究重点项目“安徽省体育创意产业发展研究”(SK2017A0383);安徽省大学生创新创业训练计划项目“徽州民俗体育文化创意产业开发研究”(201610395046)。

摘　　要：运用文献资料、专家访谈、案例分析等方法,从品牌赛事基本特征、体育文化创意产业发展的影响因素、安徽体育创意产业发展对策三个方面,对体育品牌赛事推动安徽体育文化创意产业发展进行研究。上海网球大师赛研究表明,通过举办体育品牌赛事,为文化创新、品牌创新、赛事创意提供智力支持,更为推动体育文化创意产业发展发挥着积极作用。因此,政府部门应制定相关政策,加强文化创意和体育产业融合发展,注重品牌赛事打造,推动安徽体育文化创意产业的健康发展。By means of literature study,expert interviews,case analysis and other methods,this paper proposes a research on brand sport events'promotion to Anhui from three aspects which are the basic features of brand sport events,the development factors of sports cultural and creative industries and countermeasures of Anhui sports creative industry development.According to the research on Shanghai Tennis Master Tournament,it reveals that improving the comprehensive strengths of holding other brand sport events gives intellectual support to cultural innovation,brand innovation and sport events ideas.It also has a positive role in promoting Anhui cultural and creative industries.Therefore,government departments should formulate pertinent policy,specifically enhance the cohesiveness between cultural creativity and sports industry and focus on brand events so as to promote the development of Anhui sports cultural creative industries.

关 键 词：体育文化 创意产业 体育品牌赛事 

分 类 号：G812.7[文化科学—体育学]