多服务商竞争环境下考虑利润公平分配的网购服务供应链激励契约  

Incentive Contract Design for Online Shopping Service Supply Chains Considering Fair Profit Distribution in Multi-Servicers Competition Environment

作　　者：秦星红[1,2] 李海南 曹园园[3] QIN Xinghong;LI Hainan;CAO Yuanyuan(Collaborative Innovation Center for Chongqing's Modern Trade Logistics&Supply Chain,Chongqing Technology and Business University,Chongqing 400067,China;School of Management Science and Engineering,Chongqing Technology and Business University,Chongqing 400067,China;School of Management,Hangzhou Dianzi University,Hangzhou 310018,China)

机构地区：[1]重庆工商大学重庆现代商贸物流与供应链协同创新中心,重庆400067 [2]重庆工商大学管理科学与工程学院,重庆400067 [3]杭州电子科技大学管理学院,浙江杭州310018

出　　处：《工业工程与管理》2020年第6期144-153,共10页Industrial Engineering and Management

基　　金：国家自然科学基金项目(71802031,71972146);教育部人文社会科学规划项目(16YJAZH012);重庆市自然科学基金项目(基础研究与前沿探索项目,cstc2018jcyjAX0801);重庆市教委科技项目(KJ1706160);重庆市社会科学规划项目(2018YBGL072);中国博士后科学基金项目(2019M663483);重庆工商大学高层次人才科研启动项目(1755009);重庆工商大学科研项目(1752010);重庆市特色农产品加工储运工程技术研究中心科研项目(KFJJ2018054);江西省自然科学基金项目(20171BAA208028)。

摘　　要：针对由两个第三方物流和单个网络商店组成的竞争性网购服务供应链,设计了多边旁支付激励契约。首先建立了服务竞争分配模型和互动决策模型,分析了系统中各参与方的决策行为,然后在遵循决策主体自利偏好的基础上将系统看成多个子系统并分别确定每个子系统的转移支付函数以满足参与者的自利特性,同时采用Nash-Harsanyi讨价还价模型确定固定转移支付项以实现系统利润增量的公平分配,进而确定多边旁支付契约的具体形式。最后通过数值分析进一步讨论了价格敏感和服务敏感两种市场环境下第三方物流之间的竞争强度对契约协调效果的影响,以及电商的物流服务偏好对系统服务水平、利益相关者利润的影响,由此给出了多个物流服务商竞争环境下电商与物流服务商的合作决策建议。For a competitive online shopping service supply chain(OSSSC)consisting of two thirdparty logistics(TPLs)and an online store,a multilateral side-payment contract(MSC)was designed to coordinate the whole supply chain.Firstly,a competitive logistics service order allocation model was established to analyze the decision behaviors of the firms in the OSSSC system;secondly,on the basis of the self-interest features of participating firms,the whole system was divided into three subsystems and corresponding transfer payment functions were designed to describe the decision behaviors of members in the three subsystems.Then,fixed transfer payments were conducted by applying the NashHarsanyi bargain model to fairly allocate surplus profits among all players in the system.The concrete form of the MSC was determined based on the transfer payment functions and fixed transfer payment.Finally,the influence of service competition intensity between TPLs on the coordination effect of the MSC contract and the influence of logistics service cost on the average service level of the system,and profits of all members were furtherly analyzed through numerical simulations. The countermeasures and decision suggestions for online stores and TPLs about how to establish a cooperative relationship are provided.

关 键 词：网购服务供应链 协调契约 多边旁支付契约 利润公平分配 竞争性供应链 

分 类 号：F202[经济管理—国民经济]