“一带一路”沿线新疆入境旅游客源市场变化研究  

A Study on Variation of Inbound Tourism Origin Market in Xinjiang along“the Belt and Road”

作　　者：马燕[1] MA Yan(Department of Economics and Tourism Management,Xinjiang Career Technical College,KuiTun 833200,China)

机构地区：[1]新疆应用职业技术学院经济与旅游管理系,新疆奎屯833200

出　　处：《枣庄学院学报》2021年第2期138-144,共7页Journal of Zaozhuang University

基　　金：新疆维吾尔自治区高校科研计划项目(项目编号:XJEDU20161053).

摘　　要：用偏离—份额分析法对2008-2013年与2013-2018年两个时段的“一带一路”沿线新疆入境旅游客源市场结构进行了对比分析,得出以下结论:(1)2013-2018年较2008-2013年这一时期,绝大多数新疆入境旅游客源地的增长率低于全国增长率;(2)2013-2018年较2008-2013年这一时期,除了哈萨克斯坦、蒙古市场份额均呈上升以外,其他客源地市场份额都出现了从上升到下降.(3)后一个时段较前一个时段,除了哈萨克斯坦和蒙古以外,新疆入境旅游客源市场竞争力明显减弱.根据研究结果提出了“一带一路”沿线新疆入境旅游客源市场发展的建议.By using SSM,Structure of the inbound tourism origin market from 2008 to 2013 and from 2013 to 2018 in Xinjiang was analyzed. The results were showed as follows( 1) From 2013 to 2018,compared with the period from 2008 to 2013,The growth rate of most inbound tourism origin in xinjiang was lower than that of the whole country.( 2) During the period from 2008 to 2013 to 2018,it was Other inbound tourism origin market that changed the inbound tourism market share of Xinjiang from an upward trend to a downward trend except Kazakhstan and Mongolia. In both periods,Kazakhstan and Mongolia showed an upward trend.( 3) From 2013 to 2018,compared with the period from 2008 to 2013,The vast majority of inbound tourism origin market competitiveness in xinjiang was significantly weakened except Kazakhstan and Mongolia. According to the research results,the countermeasures and Suggestions to explore along the inbound tourist market of xinjiang under the background of "One Belt And One Road" initiative were put forward.

关 键 词：“一带一路” 入境旅游客源市场 偏离—份额分析法 新疆 

分 类 号：F592.99[经济管理—旅游管理]