基于解释结构模型的乡村旅游发展对策分析--以安徽省宿州市灵璧县为例  

Analysis of Rural Tourism Development Approach Based on Interpretive Structure Model——A Case Study of Lingbi County of Suzhou in Anhui Province

作　　者：马扬梅[1] 童登峰[1] 李万莲[2] MA Yang-mei;TONG Deng-feng;LI Wan-lian(Anhui Vocational and Technical College,Hefei 230011,China;Anhui University of Finance and Economics,Bengbu 233000,China)

机构地区：[1]安徽职业技术学院管理学院,安徽合肥230011 [2]安徽财经大学工商管理学院,安徽蚌埠233000

出　　处：《哈尔滨学院学报》2021年第2期60-64,共5页Journal of Harbin University

基　　金：2019年度安徽省高校人文社会科学研究重点项目,项目编号:SK2019A0851;安徽省教育厅2020年度高校优秀人才支持计划重点项目,项目编号:gxyqZD2020123;2020年度安徽职业技术学院科技工程重点项目,项目编号:azy2020sk01。

摘　　要：我国乡村旅游发展已进入瓶颈期,乡村旅游能否成为旅游扶贫、乡村振兴的特效药,关键要理清影响乡村旅游发展的核心因素。文章对安徽省宿州市灵璧县乡村旅游开展实证研究,通过SWOT分析确定灵璧县乡村旅游发展的现状,利用解释结构模型,构建乡村旅游影响因素指标体系;通过层次化处理,找出影响乡村旅游发展的最直接因素和最根本因素,为灵璧县乡村旅游发展提供可借鉴、可推广的对策与建议。The development of rural tourism in China has entered a bottleneck period. Whether rural tourism can become a special medicine for poverty alleviation depends on clarifying the core factors affecting the development of rural tourism. This paper carries out an empirical study on rural tourism in Lingbi County of Suzhou City in Anhui Province, determines the current situation of rural tourism development in Lingbi county through SWOT analysis, constructs an indicator system of influencing factors of rural tourism by using interpretative structural model, and finds out the most direct and fundamental factors influencing the development of rural tourism through hierarchical processing, so as to provide reference for the development of rural tourism in Lingbi county.

关 键 词：乡村旅游 实证研究 SWOT分析 解释结构模型 

分 类 号：F592.7[经济管理—旅游管理] F327[经济管理—产业经济]