大学生旅游市场特征差异及影响因素分析  

Analysis on the Differences and Influencing Factors of College Students‘ Tourism Market Characteristics

作　　者：张春花[1] ZHANG Chun-hua(Anhui Normal University,Wuhu 241000,China)

机构地区：[1]安徽师范大学皖江学院,安徽芜湖241000

出　　处：《哈尔滨学院学报》2021年第2期73-75,共3页Journal of Harbin University

基　　金：2019年度安徽省高校人文社会科学重点研究项目,项目编号:SK2019A1010;2020年度皖江学院人文社会科学研究一般项目,项目编号:WJKY-202005。

摘　　要：大学生旅游市场备受关注,研究已比较成熟,但是针对大学生市场内部差异性和细分的研究并不多见。文章选取安徽省在校大学生作为调研对象,在了解在校大学生旅游决策行为和旅游偏好的基础上,运用SPSS20.0数理分析工具,对不同年级、性别、专业的大学生特征差异进行分析。研究发现,不同性别的大学生在出游组织方式、影响出游因素、出游时长方面存在显著差异;低年级和高年级大学生在旅游费用来源、月生活费、可接受的消费金额以及选择的旅游时间等方面存在显著差异;高年级大学生费用来源较宽泛,支付能力较低年级要强一点;旅游相关专业的学生对旅游的态度更积极,在出游频率、在外停留时间比其他非相关专业的学生要长。据此提出大学生旅游市场应该进行细分,进而深入开发大学生旅游市场潜力。The tourism market of college students has attracted much attention, and the research has been relatively mature, but the research on the internal differences and segmentation of college students’ market is rare. This paper selects college students in Anhui Province as the research object. On the basis of understanding their tourism decision-making behavior and tourism preference, using SPSS20.0 mathematical analysis tool, this research analyzes the differences of college students’ characteristics in different grades, genders and majors. The results show that there are significant differences in the ways of travel organization, factors affecting travel and travel time between different genders;there are significant differences in the sources of travel expenses, monthly living expenses, acceptable consumption amount and travel time between lower and higher-grade students;the sources of expenses of higher-grade students are wider and their ability to pay is stronger than that of lower grade students. The students of tourism related majors have a more positive attitude towards tourism and have a longer travel frequency and stay time than those of other non-related majors. Based on this, this paper puts forward that the tourism market of college students should be subdivided to further develop the potential of the tourism market of college students.

关 键 词：大学生旅游市场 旅游行为特征 影响因素 

分 类 号：F592[经济管理—旅游管理] F713.55[经济管理—产业经济]