中国与韩国电子竞技产业合作前景分析  

Prospects of E-sports Industry Cooperation between China and South Korea

作　　者：张希颖[1] 吴佳钧 Zhang Xiying;Wu Jiajun(Hebei University of Economics and Business Modern Business Service Research Center,Shijiazhuang Hebei 050061)

机构地区：[1]河北经贸大学现代商贸服务业研究中心,河北石家庄050061

出　　处：《对外经贸》2021年第2期22-26,共5页FOREIGN ECONOMIC RELATIONS & TRADE

摘　　要：中国电子竞技产业起步晚,处在电子竞技产业发展初级阶段,各方面经验不足,但是中国却拥有庞大的电竞受众规模,市场潜力巨大。而韩国电子竞技产业发展起步较早,形成了较为成熟的电子竞技产业链,积累了许多发展经验,但随着韩国电子竞技产业发展深度不断增加也遭遇了发展瓶颈。在此背景下,基于分析中韩两国电子竞技产业发展不同阶段的优势与劣势,旨在通过中韩电子竞技产业合作方式让电子竞技产业成为促进两国经济发展的途径之一。通过分析中韩两国电子竞技发展所拥有的基础优势、中韩电子竞技产业进出口贸易数据和人才流动数据,以及中国对韩国贸易依存度指数,发现中韩电子竞技产业合作具有较好互补性;对中韩电子竞技产业合作中存在的问题进行分析,发现中国存在结构性失业、电子竞技普及程度不高,以及两国共同存在赞助商权益难以体现和职业选手教育水平落后等问题。提出相应的对策建议,通过中韩电子竞技教育合作、中韩合作打造电子竞技文化传播平台、中韩合作开展电竞商业化模式探索、中韩合作建立行业监管协会的方式,合作共赢促进中韩电子竞技产业共同发展。China's e-sports industry started late and is in the initial stage of e-sports industry development,with insufficient experience in all aspects.However,China has a huge e-sports audience scale and huge market potential.The Korean e-sports industry started early,forming a relatively mature e-sports industry chain,and accumulated a lot of development experience.However,as the Korean e-sports industry continues to grow in depth,it has also encountered development bottlenecks.In this context,this article analyzes the advantages and disadvantages of the e-sports industry in China and South Korea at different stages of development,and aims to make the e-sports industry of great significance to promote the economic development of the two countries through the cooperation of the e-sports industry between China and South Korea.First,qualitatively analyze the basic advantages of the development of e-sports in China and South Korea,and then use the data on the import and export trade and human flow of the e-sports industry in China and South Korea,as well as the calculation of China's trade dependence index on South Korea for quantitative analysis.Through the flow of talents and import and export trade between China and South Korea,the cooperation between China and South Korea in the e-sports industry is relatively complementary;secondly,in the cooperation between China and South Korea in the e-sports industry,the unique development problems of China and South Korea and the common problems are carried out.The analysis found that China has structural unemployment,low e-sports popularity,and the coexistence of the two countries’co-existence of sponsorship rights and lagging behind the construction of professional players;third,put forward corresponding countermeasures and suggestions through e-sports education in China and South Korea Cooperation,China-Korea cooperation to build an e-sports cultural communication platform,China-Korea cooperation to explore the commercialization model of e-sports,China-Korea cooperation to e

关 键 词：电子竞技产业 中韩电子竞技合作 电子竞技教育 

分 类 号：F062.9[经济管理—政治经济学]