2022年冬奥会对中国体育赛事转播的影响  

The Influence of 2022 Winter Olympic Games on the Broadcast of Sports Events in China

作　　者：李皓诺 LI Hao-nuo(News and Broadcasting Institute of Beijing Sport University,Beijing 100084,China)

机构地区：[1]北京体育大学新闻与传播学院,北京100084

出　　处：《冰雪运动》2020年第5期89-92,共4页China Winter Sports

摘　　要：第24届冬季奥林匹克运动会将于2022年在我国的北京和张家口举办,将在各方面推动我国体育的发展。针对2022年冬奥会,赛事转播在政策、技术等方面进行了系统性的布局,2022年冬奥会赛事转播将迎来全新局面,并将继续影响我国的赛事转播格局。在总结我国赛事转播现状的前提下,结合具体的冬奥会赛事转播布局,从转播媒介、转播技术、转播内容形式、人才培养等几个方面论述了2022年冬奥会将对中国体育赛事转播产生的影响,为我国体育赛事的转播行业的发展提供了理论支撑。The 24th Winter Olympic Games will be held in Beijing and Zhangjiakou in 2022, which will promote the development of sports in China. The 2022 Winter Olympic Games has made a systematic layout in terms of policy, technology and so on. The relay of the 2022 Winter Olympic Games will usher in a new situation, and will continue to affect the relay pattern of China’s events. On the premise of summing up the current situation of China’s event broadcasting, combined with the specific layout of the Winter Olympic Games, this paper discusses the influence of the 2022 Winter Olympic Games on China’s sports event broadcasting from the aspects of broadcasting media, broadcasting technology, broadcasting content and form, personnel training, etc.

关 键 词：冬奥会 赛事转播 影响 

分 类 号：G80-052[文化科学—运动人体科学]