中外商贸类展览会研究进展与启示——基于CiteSpace的知识图谱分析  

Research Progress and Enlightenment of Trade Shows at Home and Abroad:Knowledge Map Analysis Based on CiteSpace

作　　者：刘倩倩 高凌江[2] 周功梅 LIU Qianqian;GAO Lingjiang;ZHOU Gongmei(Graduate School, Chinese Academy of Social Sciences, Beijing 102488, China;School of Economics,Beijing International Studies University,Beijing 100024,China)

机构地区：[1]中国社会科学院大学研究生院,北京102488 [2]北京第二外国语学院经济学院,北京100024

出　　处：《旅游研究》2021年第2期85-98,共14页Tourism Research

摘　　要：文章以Web of Science和CSSCI数据库中的648篇展览会研究文献为对象,运用CiteSpace软件绘制展览会研究的文献共被引和关键词共现网络图谱,厘清国内外展览会研究的知识基础、研究主题和演化趋势。研究发现:展览会研究的知识基础明确,主要集中于展览会运营与管理、临时性集群、展览会影响3个知识群组;国外展览会研究可划分为萌芽探索期、缓慢发展期和蓬勃发展期3个阶段,其中展览会绩效问题一直是学者们关注的重要议题,临时性集群是近年来新的知识增长点;国内展览会研究可划分为起步期、发展期和转型期3个阶段,会展经济和会展旅游是过去研究的重点领域,近期研究开始关注展览会服务国家战略的平台功能。未来可借鉴国外成果加强对展览会核心功能的探讨,同时注重对政府主导型展会的特色化研究。China is marching from a big trade show country to a strong trade show country.this paper actively draws on outstanding research results from abroad,strengthening domestic theoretical research on trade shows,and aims to help the trade show industry to better serve the overall situation of national economy and social development.The CiteSpace software was used to draw the citations of the trade show research documents and keyword co-occurrence network map from 648 trade show research documents in the Web of Science and CSSCI databases,which clarified the knowledge base and research themes and evolutionary trends of the trade show research at home and abroad.The results find that:The knowledge base of trade show research is clear,mainly concentrated on the three knowledge groups including trade show operation and management,temporary clusters,and trade show influence.There are three stages in the slow development period and the vigorous development period.The performance of the trade show has always been an important issue for scholars.The temporary cluster is a new knowledge growth point in recent years.There are three period for domestic trade show research,which can be conclude as initial period,development period and transition period.The exhibition economy and exhibition tourism are the key areas of past research.Recent research has begun to focus on the platform function of the trade show to serve the national strategy.In the future,we can learn from foreign achievements to strengthen the discussion of the core functions of the trade show,and at the same time focus on the specialization of government-led trade shows.

关 键 词：商贸展览会 知识图谱 研究进展 

分 类 号：F59[经济管理—旅游管理]