新基建背景下体育健身消费的数字化应用与发展路径  

Research on the Digital Transformation of Sports and Fitness Consumption under the Background of New Infrastructure Construction

作　　者：王鹏[1] 焦博茹 贺圣楠 WANG Peng;JIAO Boru;HE Shengnan(Department of Science and Research,Xi'an Physical Education University,Xi'an 710068,China;Department of Graduate,Xi'an Physical Education University,Xi'an 710068,China)

机构地区：[1]西安体育学院科研处,西安710068 [2]西安体育学院研究生部,西安710068

出　　处：《西安体育学院学报》2021年第1期70-78,共9页Journal of Xi'an Physical Education University

基　　金：陕西省社会科学基金项目(2020Q007);陕西省社科界重大理论与现实问题研究项目(2019Z113)。

摘　　要：从国家新基建大背景出发,探讨云计算、大数据、物联网等新技术在体育健身消费领域的数字化应用与发展路径,从平台构建、有效供给、模式创新、协同融合、科学决策等方面进行阐述。主要结论包括:(1)通过构建体育健身大数据平台,将业务运营、物联网、智能分析等功能进行系统整合,有助于俱乐部与用户间交互模式的创新;(2)体育健身消费领域的数字化转型可从产业融合、科学决策进行改革,采用全新的组织业态和互联网精神整合产业链,通过资源交互共享与跨界整合打造复合型的体育健身消费生态系统;(3)通过对体育健身行业数据的存储、共享、分析与个性化推送,实现健身产品与服务的有效供给,基于价值共创通过交互迭代实现健身消费模式的不断创新,更好满足民众的体育健身消费需求。Under the background of the national new infrastructure,this study discusses the digital application and development path of cloud computing,big data,Internet of Things and other new technologies in the field of sports and fitness consumption,and expounds the development of effective supply,mode innovation,collaborative integration,scientific decision-making and so on.Conclusions are as follows:(1)Through the construction of sports and fitness big data platform,the systematic integration of business operation,Internet of things,intelligent analysis and other functions is conducive to the innovation of interaction mode between clubs and users.(2)The digital transformation in the field of sports and fitness consumption can be reformed from industrial integration and scientific decision-making.It adopts a new organizational format and Internet spirit to integrate the industrial chain,and creates a complex sports fitness consumption ecosystem through the interaction and sharing of resources and cross-boundary integration.(3)Through the storage,sharing,analysis and personalized push of sports fitness industry data,the effective supply of fitness products and services can be realized.Based on value co creation,the continuous innovation of fitness consumption mode can be realized through interactive iteration,so as to better meet the people′s sports fitness consumption demand.

关 键 词：新基建 体育健身消费 数字化应用 

分 类 号：G80-052[文化科学—运动人体科学]