县域农商行服务乡村振兴战略实施问题研究  

Research on the Implementation of County Rural Commercial Banks'Strategies for Rural Revitalization

作　　者：刘勇[1] LIU Yong(Teaching and Research Department of Business Administration,Jiangxi Provincial Party School,Nanchang 330108,China)

机构地区：[1]中共江西省委党校工商管理学教研部,南昌330108

出　　处：《景德镇学院学报》2021年第1期82-85,共4页Journal of JingDeZhen University

基　　金：2020年江西省党校系统哲社项目(20YB48)。

摘　　要：实施乡村振兴战略为县域农村商业银行带来了新的政策和市场机遇,作为金融支农主力军,县域农商行应充分发挥优势,更好地服务于乡村振兴战略的深入实施。近年来,县域农商行在服务乡村战略实施方面取得了较好成效,但也还存在一系列短板,应该从明确战略定位及策略选择、加强产品和服务创新、着力提高抗风险能力、积极布局互联网金融等方面着手,持续改善核心竞争力和市场影响力,更好发挥对乡村振兴战略实施的促进作用。The Rural Revitalization Strategy have brought in new market opportunities and policies for county rural commercial banks.As the main force of financial support for agriculture,county rural commercial banks should give full play to their advantages to better promote the in-depth implementation of the Rural Revitalization Strategy.In recent years,county rural commercial banks have achieved a lot in implementation of rural service strategy,but there are still a series of shortcomings.Due to this,we should continue to improve the competitiveness and enhance the market influence of the county rural commercial bank by means of fathoming out the right strategic positioning,choosing the correct strategies,strengthening the product and service innovation and the ability to resist risks,and distributing Internet finance actively and cleverly,so as for the banks to facilitate further the implementation of the Rural Revitalization Strategy.

关 键 词：农商行 乡村振兴战略 县域 

分 类 号：F832.35[经济管理—金融学]