新冠肺炎疫情背景下“云旅游”价值评估及对策建议  

Value evaluation and countermeasures of“cloud tourism”under the background of COVID-19

作　　者：李珊珊[1,2] LI Shan-shan(Jiangxi Tourism and Commerce Vocational College,Nanchang,Jiangxi,330100;Jiangxi Science and Technology Normal University,Nanchang,Jiangxi,330038)

机构地区：[1]江西旅游商贸职业学院,江西南昌330100 [2]江西科技师范大学,江西南昌330038

出　　处：《价格月刊》2021年第3期89-94,共6页

基　　金：2020年江西省社会科学基金项目“基层图书馆为返乡农民工服务的问题与对策研究”(编号:20TQ06)。

摘　　要：在新冠肺炎疫情影响下,各国旅游业都受到重大影响,使公众旅游方式发生深刻变化,"云旅游"得到加速发展。"云旅游"在疫情爆发前早已出现,但当时以线上资源整合为主,而疫情爆发后则发展成为更加智能化的线上模式。从长远看,"云旅游"必将成为最重要的旅游方式之一。以新冠肺炎疫情为背景,从社会价值和经济价值两个维度对"云旅游"现状及趋势进行了综合价值评估。研究认为:"云旅游"模式新颖、形式多样、接受度高,推动了产业价值融合与再造,蕴含着极为可观的经济价值,使社会价值分享便利化;未来"云旅游"将成为创新创业的新模式,推动旅游业深度融合,促进产业转型发展,创造丰厚的经济价值和社会价值。Under the influence of COVID-19,tourism industry in all countries has been seriously affected,which has caused profound changes in the public travel mode and accelerated the development of"cloud tourism"."Cloud tourism"appeared long before the outbreak of COVID-19,but at that time it focused on the integration of online resources.After the outbreak,it developed into a more intelligent online mode.In the long run,"cloud tourism"will become one of the most important ways of tourism.Under the background of COVID-19,this paper makes a comprehensive value evaluation of the current situation and trend of"cloud tourism"from the two dimensions of social value and economic value.According to the research,"cloud tourism"mode is novel,diverse in form and highly acceptable,which promotes the integration and reconstruction of industrial value,contains extremely considerable economic value and facilitates the sharing of social value;In the future,"cloud tourism"will become a new mode of innovation and entrepreneurship,promote the deep integration of tourism industry and the industrial transformation and development,and create rich economic and social value.

关 键 词：新冠肺炎疫情 云旅游 线上旅游 价值评估 

分 类 号：F590.6[经济管理—旅游管理]