基于技术接受模型的虚拟试衣使用意愿研究  

Research on the intention to use virtual fitting based on the technology acceptance model

作　　者：叶晶[1,2] 郭香梅 YE Jing;GUO Xiangmei(College of Design,Jiaxing Lniversity,Jiaxing 314001,China;Graduate Institute of Business and Management,Chang Gung Lniversity,Taoyuan 33302,Taiwan,China;School of Textiles and Fashion,Shanghai Lniversity of Engineering Sciences,Shanghai 201620,China)

机构地区：[1]嘉兴学院设计学院,浙江嘉兴314001 [2]长庚大学企业管理研究所,中国台湾桃园33302 [3]上海工程技术大学纺织服装学院,上海201620

出　　处：《丝绸》2021年第3期58-64,共7页Journal of Silk

摘　　要：文章基于技术接受模型(TAM),建立用户虚拟试衣使用意愿概念模型,并运用结构方程模型对研究假设进行检验,探讨不同因素对虚拟试衣使用意愿的影响。研究结果表明:虚拟试衣的技术特性(VF)对用户感知有用性(PU)和感知易用性(PEOU)均有正向显著影响;感知有用性(PU)正向显著影响用户使用态度(AT);使用态度(AT)正向显著影响用户虚拟试衣的使用意愿(BI)。最后提出了促进虚拟试衣使用意愿的建议。Based on the technology acceptance model(TAM),our study established a conceptual model on users’intention to use virtual fitting,used a structural equation model to test the research hypothesis and investigate the effect of different factors on users’intention to use virtual fitting.The results indicated that the technical features of virtual fitting(VF)had a significant positive effect on users’perceived usefulness and perceived ease of use.Perceived usefulness(PU)positively affected users’attitude towards using(AT).The attitude towards using(AT)had a significant positive effect on users’intention to use virtual fitting(BI).Finally,some suggestions were put forward to improve the intention to use virtual fitting.

关 键 词：技术接受模型 虚拟试衣 使用意愿 结构方程模型 服装 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程]