“互联网+”背景下,打造农特产品新型营销模式  

Creating the New Marketing Mode for Special Agricultural Products Under the Background of"Internet+"

作　　者：侯秋琚[1] 隋鑫瑜 HOU Qiu-ju;SUI Xin-yu(Liaoning Mechatronics College,Dandong 118009,China)

机构地区：[1]辽宁机电职业技术学院,辽宁丹东118009

出　　处：《中小企业管理与科技》2021年第7期134-135,共2页Management & Technology of SME

基　　金：2020年丹东市哲学社会科学重点课题“互联网+背景下,打造丹东农特产品新型营销模式”(2020DDSK035)。

摘　　要：在互联网兴盛的当代,电子商务成为新潮流,农民对于线上销售流程较为陌生,但消费者更倾向于线上买卖。打造农特产品新型营销模式,政府、企业、高校三主体参与建设,开展透明化生产+故事化销售,注重有爱消费+健康饮食,实现公众号+第三方小视频平台+农特产APP三位一体,促进企业发展、大学生创业、线上助农巧妙结合,从而推动经济收益与社会效益双提升。In the current era when the internet is flourishing,e-commerce has become a new trend.Farmers are relatively unfamiliar with the online sales process,but consumers are more inclined to buy and sell online.Creating a new marketing mode for special agricultural products,the government,enterprises and universities participate in the construction of three main bodies.Carrying out transparent production+storytelling sales,focusing on consumption with love+healthy diet,realizing the trinity of WeChat official account+third-party short video platform+special agricultural products APP,promoting the ingenious combination of enterprises'development,college students'entrepreneurship,and online agricultural assistance,thus promoting the dual improvement of economic gains and social benefits.

关 键 词：“互联网+” 农特产品 新型 营销模式 

分 类 号：F713.36[经济管理—产业经济] F325.2