“80后”“90后”的偶像选择: 后物质主义价值转型与嬗变  

The Change and Transition of Idol Worship Phenomenon in Case of Post-80s and Post-90s Generations

作　　者：包蕾萍 邱天敏 Bao Leiping;Qiu Tianmin(Shanghai Academy of Social Sciences;China National Children’s Center)

机构地区：[1]上海社会科学院 [2]中国儿童中心科研部

出　　处：《当代青年研究》2021年第2期39-45,共7页Contemporary Youth Research

基　　金：上海社会科学院“青少年发展与社会政策”创新工程基金支助成果。

摘　　要：从传统向现代转型的社会变迁过程中,偶像变迁是观察不同时代青年价值发展变化的一种独有视角。对上海青年的调查发现,偶像崇拜现象仍然是青年文化的重要构成内容,和以往世代相比,“80后”“90后”的偶像崇拜现象表现出几种新特质,一是去偶像化比例有所上升,二是选择不同类型偶像的主动性增加,三是所崇拜的偶像类型中生产偶像比例开始超越消费偶像。从当代“80后”“90后”的偶像选择来看,很难用单一的后物质主义来解释,生产型偶像的回归显示中国青年价值的变迁受到物质—精神两个层面的深刻影响,以混合价值观为代表的“双重现代化”价值正在对青年偶像崇拜文化产生潜移默化的影响。In the process of social change from tradition to modern,idol is a unique perspective to observe the change of youth values.Based on the empirical data of Shanghai Youth Survey(SYS),this paper analyzes and discusses the influence of post-materialism value on contemporary youth values and their idolatry behaviors.The study indicated that idolatry is still an important part of youth culture,though the proportion of no-idol in the post-80s and post-90s generations was raised.As well as the proportion of production idols began to exceed that of consumption idols,the proportion of localization idols exceeded that of international idols.On the data basis,the paper further discusses the influence of material and post-materialism values on idol worship behaviors,and believes that the post-80s and post-90s youth idol worship behavior is more deeply influenced by the modern value.

关 键 词：80后90后 青年偶像 后物质主义 双重现代化 

分 类 号：C913.5[经济管理]