高校本科市场营销课程组建设研究——基于大学生需求的视角  

Research on the Construction of Marketing Course Group in Universities:from the Perspective of University Students'Needs

作　　者：徐春迎[1] XU Chunying(School of Economics and Management,Anhui Agriculture University,Hefei Anhui 230036,China)

机构地区：[1]安徽农业大学经济管理学院,安徽合肥230036

出　　处：《宿州教育学院学报》2021年第1期40-45,共6页Journal of Suzhou Education Institute

基　　金：安徽农业大学校级质量工程项目“市场营销课程组建设研究”(2017aujyxm024)。

摘　　要：作为经济与管理类专业的基层教学组织,市场营销课程组建设的重要性已经在高校中形成了共识,但是在实际推进过程中,依然存在着诸多问题。基于大学生需求视角的调研结果显示:不同年级、专业的大学生都非常期待市场营销课程组建设,并且对教学内容、教学方法、课程实践与教学主体有特定的需求。因此,为了更好地推进高校本科市场营销课程组建设,必须充分调动教师的积极性,运用系统管理思想,强化制度安排,重点解决课程组建设过程中的激励制度,工作机制和沟通机制问题。As the basic teaching organization of economy and management,the importance of the construction of marketing course group has been recognized widely in universities.But there are still many problems in the actual process.Based on the perspective of university students'needs,the survey results show that university students of different grades and majors are looking forward to the construction of marketing course group.They have specific needs for teaching content,teaching methods,curriculum practice and teaching subjects.Therefore,in order to promote the construction of marketing course group in universities,teachers must be fully mobilized.We should use the system management thought and strengthen the system arrangement.In the process of marketing course group construction,we should focus on solving the problems of incentive system,working mechanism and communication mechanism.

关 键 词：市场营销课程组 大学生满意度 教育教学质量 营销人才培养 

分 类 号：G642[文化科学—高等教育学]