“互联网+”背景下传统盘扣的传播策略  

The Dissemination of Traditional Knot Buttons Against the Background of“Internet+”

作　　者：郑晓敏[1] ZHENG Xiaomin(College of Textile, New Materials and Footwear Engineering, Liming Vocational University,Quanzhou 362000, China)

机构地区：[1]黎明职业大学新材料与鞋服工程学院,福建泉州362000

出　　处：《黎明职业大学学报》2020年第4期93-96,共4页Journal of LiMing Vocational University

基　　金：黎明职业大学规划项目(LW2018105)。

摘　　要：从盘扣蜕变与再生的角度出发,针对传统盘扣技艺传承主体断层、传播途径单一等现状,提出利用“互联网+”的传播途径宽、传播范围广、传播效果好等优势,推广传统盘扣及其文化内涵。通过加强互联网平台建设提升传播效应,并发掘和培养更多的传统盘扣传承人,使传统盘扣技艺得以传播发展。Against the problems in the inheritance of Chinese knot buttons crafts such as absent successors and a single channel of dissemination from the perspective of transformation and revitalization,it was proposed that“Internet+”be adopted to spread the buttons and their cultural senses in view of its advantageous features like wide transmission paths,broad reach and effective dissemination.Chinese knot buttons and their crafts will be passed down and innovated when the construction of an Internet platform is strengthened for enhanced dissemination effects and more artisans are found and cultivated.

关 键 词：传统盘扣 技艺传承 “互联网+” 传播途径 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]