电影预售与互联网语境下电影售卖模式创新研究  

On Film Pre-sale and Sales Mode Innovation in the Context of Internet

作　　者：齐伟 刘姝媛 Qi Wei;Liu Shuyuan

机构地区：[1]上海大学上海电影学院

出　　处：《电影艺术》2021年第1期146-152,共7页Film Art

基　　金：2018年度国家社科基金艺术学项目“青年文化与中国电影新业态研究”(项目编号:2018CC02595)的阶段性成果。

摘　　要："互联网+电影"是近十年中国电影产业发展中最重要的现象之一。互联网强势介入电影行业,电影预售也成为近年来中国电影产业实践中的新现象。它脱胎于互联网,又在新媒体语境和市场运作的联动下焕然新生,正在成为电影发行营销中的新业态之一。本文将追溯预售与电影"共谋"的发展历程,讨论电影预售与电影制片、发行、院线和观众的互动关系,审视其在参与当下中国电影产业实践过程中如何成为激发电影市场的新要素。Film pre-sale is an emerging pattern in the practice of Chinese film industry in recent years. Created in the context of Internet, it embraced a new blossom in the combination of new media context and market operation, and has now become an emerging format in film distributing and marketing. This article will trace the development of the integration of pre-sale and film, and discuss the interactive relationship between film pre-sale and film production, distribution, cinema chain and audience, and then examine the process of how film pre-sale became a new factor to stimulate the film market by participating in the current practice of China’s film industry.

关 键 词：电影预售 发行营销 参与式文化 

分 类 号：J943[艺术—电影电视艺术]