中国沙漠型旅游景区发展现状及前景  

Current situation and prospective of the development of desert scenic spots in China

作　　者：孙冰颖 Sun Bingying(Beijing Tsinghua Tongheng Planning and Design Institute,Beijing 100085,China)

机构地区：[1]北京清华同衡规划设计研究院有限公司,北京100085

出　　处：《中国沙漠》2021年第1期75-81,共7页Journal of Desert Research

摘　　要：自20世纪中叶以来,沙漠旅游兴起,受到大众的喜爱,生态环境的改善也促使很多观光型的沙漠主题景区开始向度假型转变。中国的沙漠型旅游景区逐年增多,也开始向着高品质、多元化发展,但在发展过程中也面临诸多困境,如沙漠型景区建设成本高、融资困难,游客停留时间短,旅游产品单一,宣传力度不足等。通过相关的网站数据分析和国内外优秀案例对比,对沙漠旅游存在的问题进行了前瞻性思考,提出了拓宽融资渠道、加强产品创新、合理配置活动项目和住宿设施、打造风景道、借助新媒体进行推广等对策。Since the middle of the 20th century,desert tourism has risen and been loved by the public,and the improvement of the ecological environment has also prompted many sightseeing-type desert-themed scenic spots to vacation-type.The number of desert scenic spots in China has increased year by year towards high quality and diversification.However,desert scenic spots also face many difficulties in the development process,such as the financing difficulties caused by high construction cost,short stay for the tourists,single tourism products,insufficient publicity and other problems.Based on the analysis of relevant website data and the comparison of excellent cases at home and abroad,this article makes a forward-looking reflection on the problems existing in desert tourism,and puts forward five solutions,which are to broaden financing channels,strengthen product innovation,reasonably allocate activities and accommodation facilities,create scenic roads and promote with the help of new media.

关 键 词：沙漠型旅游景区 沙漠旅游 沙漠观光 沙漠度假 

分 类 号：F59[经济管理—旅游管理]