问题与策略:我国省级综合档案馆微信公众号移动服务研究  

Problems and Solutions:Research on the Mobile Service of We Chat Official Accounts of Provincial Comprehensive Archives in China

作　　者：孙大东 李真儿 Sun Dadong;Li Zhener

机构地区：[1]郑州大学信息管理学院

出　　处：《档案管理》2021年第2期100-102,共3页Archives Management

基　　金：2018年国家社科基金青年项目《创新扩散理论视阈下档案信息资源自媒体传播研究》(项目编号:18CTQ036)研究成果之一。

摘　　要：由于具有互动营销功能,微信可作为档案移动服务平台建设的重要选择之一。本文以《档案移动服务平台建设指南》为依据,采用网络调查法调查了我国省级综合档案馆微信公众号开展档案查询、档案展厅、档案资讯、互动交流等移动服务的现状,在此基础上分析了其中存在的问题,并以部分优秀微信公众号和移动服务平台为例提出了相应的优化策略。Because of its interactive marketing function,WeChat can be used as one of the important choices for the construction of Archive mobile service platform.Based on the'guide to the construction of Archives mobile service platform',this paper adopted the network survey method to investigate the status quo of WeChat official account of the provincial comprehensive Archives in China in carrying out mobile services such as Archives inquiry,Archives exhibition hall,Archives information and interactive communication.On this basis,the existing problems were analyzed,and some excellent WeChat official accounts and mobile service platforms were taken as examples to put forward the corresponding optimization strategies.

关 键 词：省级综合档案馆 微信公众号 档案移动服务 移动查询 移动展厅 

分 类 号：G279.2[文化科学—档案学]