电商直播推动鞋业产业转型的路径  

commerce live broadcast promotes the path of footwear industry transformation

作　　者：赵璨[1] ZHAO Can(Hebei College of chemical industry and medicine,Shijiazhuang 050011,China)

机构地区：[1]河北化工医药职业技术学院,河北石家庄050011

出　　处：《鞋类工艺与设计》2021年第4期17-19,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着网络技术的发展,鞋业的销售渠道和销售方式有了很大的转变,首先是电商平台的发展使得鞋业的销售主阵地由实体店转变为网络店铺,其次是电商直播带货的销售模式给了鞋业产业转型新的可能性,在电商直播模式的推动下,鞋业必须完成相应的产业转型才能实现与新销售模式的对接,收获更多的经济利益。With the development of network technology,the sales channels and sales methods of the footwear industry have undergone great changes.First,the development of e-commerce platforms has transformed the main sales position of the footwear industry from physical stores to online stores,followed by e-commerce The livestreaming sales model has given new possibilities for the transformation of the footwear industry.Driven by the e-commerce live-streaming model,the footwear industry must complete the corresponding industrial transformation in order to realize the docking with the new sales model and reap more economic benefits.

关 键 词：电商直播 鞋业 产业转型 推进作用 

分 类 号：F724.6[经济管理—产业经济]