个人碳账户建设的三方演化博弈分析——以“蚂蚁森林”为例  

Three-Party Evolutionary Game Analysis on the Construction of Personal Carbon Accounts——Taking “Ant Forest” as an Example

作　　者：吕靖烨[1] 范欣雅 LV Jingye;FAN Xinya(College of Management,Xi’ an University of Science and Technology,Xi’ an 710054,China)

机构地区：[1]西安科技大学管理学院,陕西西安710054

出　　处：《技术与创新管理》2021年第2期198-204,共7页Technology and Innovation Management

摘　　要：“蚂蚁森林”是支付宝平台推出的一种个人碳账户,它的行为主体包括了企业组织、政府、用户、环境。应用演化博弈的方法,选取了其中三个主要行为主体即政府、企业组织和用户,建立个人碳账户建设中的三方演化博弈模型,通过复制动态方程分析三方参与主体的演化稳定策略,并运用数值仿真分析进一步验证博弈研究。研究结果表明,政府支持和企业运行都会影响用户是否使用“蚂蚁森林”,从而影响用户运行个人碳账户,但得到政府支持对于建设“蚂蚁森林”项目、建设个人碳账户更为重要。通过研究这一博弈,进一步了解个人碳账户建设中不同行为主体的行为过程,其中政府具有关键的引导与支持作用,在此基础上各方还需协作并行,以推动我国个人碳账户的建设。“Ant Forest”is a kind of personal carbon account launched by Alipay platform.The main actors of“Ant Forest”include business organizations,governments,users,and the environment.This paper applies evolutionary game method,selects three main actors,namely government,enterprise organizations and users,to establish a three-party evolutionary game model in the construction of personal carbon accounts,analyzes the evolutionary stability strategy of the three-party participants by replicator dynamic equations,and further validates the game using numerical simulation study.The research results show that both government support and enterprise operation can influence whether users use ant forest,thus affecting whether users run personal carbon accounts.However,government support is more important for the construction of“ant forest”project and personal carbon accounts.Studying the game can help governors understand the behavior process of different actors in the construction of personal carbon account,in which the government plays a key role of guidance and support.On this basis,all parties need to cooperate and parallel in order to promote the construction of personal carbon account in China.

关 键 词：产业经济 “蚂蚁森林” 演化博弈 复制动态方程 个人碳账户 

分 类 号：F224[经济管理—国民经济]