基于DEMATEL/ISM集成模型的农村电商物流阻滞成因及对策研究  

Research on the Causes and Countermeasures of Rural E-Commerce Logistics Retardation Based on DEMATEL/ISM Integrated Model

作　　者：马倩倩[1] 何梦琴 王秀红[1] MA Qian-qian;HE Meng-qin;WANG Xiu-hong(Zhengzhou University of Aeronautics,Zhengzhou 450015 China)

机构地区：[1]郑州航空工业管理学院,河南郑州450015

出　　处：《科技创新与生产力》2021年第2期57-59,65,共4页Sci-tech Innovation and Productivity

基　　金：河南省科技厅项目(182102310951)。

摘　　要：针对农村电商发展中出现的物流发展阻滞问题,运用DEMATEL/ISM集成模型刻画因素间的因果关系及关联模型,阐述了农村电商物流发展阻滞的研究方法,分析了农村电商物流发展阻滞影响因素,构建了电商、物流、政府、农村、社会环境五大方面的影响因素体系模型,确定导致农村电商物流阻滞的最关键因素、中间因素和外围因素,提出了解决策略和路径。研究结果显示,农村电商物流发展中的问题归根到底还是建设问题,不仅需要政府引导,还需要道路完善,"最后一公里"道路必须宽敞。Aiming at the problem of logistics development retardation in the development of rural e-commerce,this paper uses DEMATEL/ISM integrated model to describe the causal relationship and correlation model among the factors,expounds the research methods,analyzes the influencing factors,and constructs influencing factors system model with e-commerce,logistics,government,rural and social environment.Key,intermediate and peripheral factors that lead to the rural e-commerce logistics retardation are determined,and the solution strategies and paths are put forward.Research results show that the problems in the development of rural e-commerce logistics are still construction problems in the final analysis,which not only need government's guidance,but also need road improving,and the"last kilometer"road must be spacious.

关 键 词：农村电商 物流 ISM DEMATEL 

分 类 号：F713.36[经济管理—产业经济] F25