基于价值共创理论的中国武术散打职业联赛善治对策研究  

Research on the Countermeasures of Good Governance in Chinese Wushu Sanda Professional League Based on the Theory of Value Co-creation

作　　者：任康龙 杨升平[1] 张婵[1] Ren Kanglong;Yang Shengping;Zhang Chan(College of Physical Education,Shanxi university of finance and economics,Taiyuan Shanxi 030006,China)

机构地区：[1]山西财经大学体育学院,山西太原030006

出　　处：《武术研究》2021年第3期61-64,共4页Wushu Studies

基　　金：2019年度山西体育科研课题,编号:19TY127;2020年山西省研究生教育创新项目支持名单(研究生组),编号:2020SY143。

摘　　要：运用文献资料法和比较研究法,对中国武术散打职业联赛的运行路径进行分析,认为:中国武术散打职业联赛的困境表现为——联赛的运行构架中存在产权转换困境,市场发展中存在资本的进入不足,赛事治理中缺乏粉丝组织的参与。因此,提出价值共创视角下的中国武术散打职业联赛赛事善治策略:首先,通过多元主体价值共创破除联赛产权壁垒,其次,运用价值共创服务主导逻辑打破联赛次优均衡,最后,联赛通过与粉丝的价值共创活动,提升粉丝情景式体验。On the basis of themethods ofliterature and comparative research methods,this paperanalyze the operation path of the Chinese Wushu Sanda professional league,believed that the difficulty of the league is represented by the dilemma of property rights conversion in the operation structure of the league,insufficient capital entry in market development,and competition The lack of participation of fan organizations in governance.Therefore,a good governance strategy for Chinese Wushu Sanda professional league matches from the perspective of value co-creation is proposed:firstly,to break through the league property rights barriers through multi-subject value co-creation;secondly,use value co-creation service leading logic to break the league's sub-optimal equilibrium;finally,league Through co-creating activities with the value of fans,the situational experience of fans is enhanced.

关 键 词：中国武术散打职业联赛 价值共创 善治 

分 类 号：G85[文化科学—民族体育]