新冠疫情对我国白色家电企业盈利能力的影响  

The Influence of the COVID-19 on the Profitability of White Household Electrical Appliance Enterprises in China

作　　者：黄宇轩 李爱琴[1] 巩雪茹[1] HUANG Yu-xuan;LI Ai-qin;GONG Xue-ru(Xizang Minzu University,Xianyang 712082,China)

机构地区：[1]西藏民族大学,陕西咸阳712082

出　　处：《中小企业管理与科技》2021年第8期94-95,98,共3页Management & Technology of SME

基　　金：2019年西藏民族大学“研究生教学案例库建设项目”。

摘　　要：2019年末的新冠疫情为我国经济的发展蒙上了一层阴影,各行各业的发展均受到了不同程度的影响。论文以我国白色家电领军企业——美的集团、格力电器、海尔智家为例,探究了新冠疫情对我国白色家电企业盈利能力的影响,通过对上述企业2018-2020三年的前三季度的盈利能力指标分析得出有关结论,并针对盈利能力的提升提出有关建议。The COVID-19 in late 2019 cast a cloud over the development of China's economy,and the development of various industries has been affected to varying degrees.The paper explores the influence of the COVID-19 on the profitability of China's white household electrical appliance enterprises,taking Midea Group,Gree Electric Appliances,and Haier Smart Home,among China's leading white household electrical appliance enterprises,as examples,draws relevant conclusions by analyzing the profitability indicators of the first three quarters of the above enterprises for the three years from 2018 to 2020,and puts forward relevant suggestions for the improvement of profitability.

关 键 词：新冠疫情 白色家电 盈利能力 

分 类 号：F406.7[经济管理—产业经济]