传统图案元素在视觉传达设计中的应用  

Application of Traditional Pattern Elements in Visual Communication Design

作　　者：丁艺[1] DING Yi(Sichuan Engineering Technical College,Deyang 618000,China)

机构地区：[1]四川工程职业技术学院,德阳618000

出　　处：《包装工程》2021年第6期356-358,362,共4页Packaging Engineering

摘　　要：目的探索传统图案元素在视觉传达设计中的应用策略。方法传统图案历经了几千年的传承与发展,其中的精髓是值得肯定的。以此为源头,分析其中的类别与内涵,并尝试将这些经典元素引入当前的视觉传达设计领域。总结了其给予视觉传达设计的文化、社会和经济等方面的重要价值与意义,然后结合传统吉祥元素、传统绘画元素和传统剪纸元素等代表性图案精髓,对各自在视觉传达设计领域的具体应用方式方法进行论述,思考这些传统图案元素在装饰、移植和创新等方面所赋予的视觉传达的方向与路径指引。结论传统图案是我国自古流传下来的代表性艺术形式之一,有着很强的应用价值与效用,其与视觉传达设计的结合是自身传承方式的创新,是视觉传达设计的尝试,也是社会效益和经济效益的有效实现载体,能够促进视觉传达设计的优化发展,发扬传统文化,促进媒介信息传播途径的拓展。The work aims to explore the application strategy of traditional pattern elements in visual communication design.After inheritance and development for thousands of years,the essence of traditional pattern was worthy of recognition.Taking this as the source,the categories and connotations were analyzed,and these classic elements were introduced into the current visual communication design field.The important value and significance of these pattern elements in visual communication design in terms of culture,society and economy were summarized.Then,combining with the essence of traditional auspicious elements,traditional painting elements and traditional paper-cut elements,the specific application methods in the field of visual communication design were discussed,and the direction and path guidance of visual communication given by these traditional pattern elements in decoration,transplantation and innovation were considered.Traditional pattern is one of representative art form that has been passed down from ancient times in China and has a great application value and utility.The combination of traditional pattern with visual communication design is the innovation of inheritance,the attempt of visual communication design and the effective implementation carrier of social benefit and economical benefit,which can promote the development of visual communication design optimization,carry forward the traditional culture and promote the expansion of media information dissemination way.

关 键 词：视觉传达设计 传统图案 绘画元素 

分 类 号：J511[艺术—艺术设计]