生态系统视角下第四方物流平台商业模式创新框架研究——以传化物流为例  

Research on the Business Model Innovation Framework of the Fourth Party Logistics Platform from the Perspective of Ecosystem--Taking Transfar Logistics as an Example

作　　者：王慧颖[1] 许哲毓 WANG Huiying;XU Zheyu(Dengyun College of Science and Technology,Suzhou 215300)

机构地区：[1]昆山登云科技职业学院,苏州215300

出　　处：《科技促进发展》2020年第12期1612-1621,共10页Science & Technology for Development

基　　金：2019年度江苏高校哲学社会科学研究一般项目(2019SJA1415):基于商业生态系统视角的物流信息平台商业模式创新研究,负责人:王慧颖。

摘　　要：在数字化、网络化的背景下,第四方物流企业面临更加动态不确定的环境,如何创新商业模式以获得持续竞争优势成为当务之急。本文引入商业生态系统理论,探究第四方物流企业商业模式创新的过程。首先,提出由环境、创新途径、效果构成的第四方物流平台商业模式创新过程框架。然后,通过传化物流的案例分析发现,第四方物流企业商业模式具有动态性,具有明显的三阶段特征;市场驱动、价值链驱动以及技术和文化双轮驱动分别是第四方物流平台各发展阶段商业模式创新的主要影响因素;第四方物流平台商业模式创新过程是与系统成员价值共创的过程,商业模式创新推动商业生态系统演化发展与价值创造,而商业生态系统的发展又促进了企业商业模式的创新与社会进步。研究结论可为第四方物流企业升级重构商业模式、构建商业生态系统竞争战略、提升物流企业自身及其商业生态系统竞争力提供启发和借鉴。Under the background of digitalization and networking, the fourth party logistics enterprises are facing a more dynamic and uncertain environment. How to innovate business model to obtain sustainable competitive advantage becomes an urgent task. This paper introduces the theory of business ecosystem to explore the process of business model innovation of the fourth party logistics enterprises. First of all, it puts forward the business model innovation process framework of the fourth party logistics platform, which is composed of environment, innovation approach and effect. Then,through the case analysis of Transfer logistics,it finds out that the business model of the fourth party logistics enterprise is dynamic and has obvious three-stage characteristics. Market, value chain, and technology and culture are the main drivers of business model innovation in each development stage of the fourth party logistics platform. The process of the fourth party logistics platform business model innovation is a process of value co-creation with system members. Business model innovation promotes the evolution and development of business ecosystem and value creation, while the development of business ecosystem promotes the innovation of business model and social progress of enterprises. The conclusion of the study can provide inspiration and reference for the fourth party logistics enterprises to upgrade and reconstruct their business model, build their business ecosystem competitive strategy, and enhance the competitiveness of the logistics enterprises and their business ecosystem.

关 键 词：商业生态系统 第四方物流企业 商业模式创新 魏朱六要素 传化物流 

分 类 号：F259.23[经济管理—国民经济] F49