全媒体时代我国意识形态话语传播方式的创新转换  

Innovative Conversion of Ideological Discourse Dissemination in the Age of All-Media in China

作　　者：郭军 韩小谦[1] GUO Jun;HAN Xiao-qian(School of Marxism,Central University of Finance and Economics,Beijing 100081,China;School of Marxism,Yan'an University,Yan'an 716000,China)

机构地区：[1]中央财经大学马克思主义学院,北京100081 [2]延安大学马克思主义学院,陕西延安716000

出　　处：《编辑之友》2021年第3期52-56,78,共6页Editorial Friend

基　　金：国家社会科学基金青年项目“网络领域我国主流意识形态的话语权研究”(13CKS039);北京市社会科学基金项目“加强和改进党对网络意识形态的领导研究”(16KDB022)。

摘　　要：全媒体时代的到来为我国意识形态话语权建设提供了新的环境,传统上与受众相对疏离、单向通话的话语传播方式已不能满足全新的时代挑战,推进话语传播方式的创新转换迫在眉睫„技术的进步、时代的变迁要求展开意识形态话语传播方式的供给侧结构性改革,一场以生活化议题同构、互动化交流至上、分众化技术制胜与体验优先为特征,涉及传播内容再造、传播方法变换、传播形式重构三个领域的话语传播方式创新转换成为全媒体时代意识形态话语权建设的迫切任务。The advent of the all-media age has brought a new environment for the construction of ideological discourse in our country.The traditional and one-way conversation mode of discourse communication,which is relatively alienated from the audience,can no longer meet the new challenges of the all-media time.It is urgent to promote the innovation and transformation of the mode of discourse communication.The progress of technology and the changes of the times require the supply-side structural reform of ideological discourse communication mode,which is characterized by isomorphism of life topics,interaction and communication,and priority of technological victory and experience.It involves the innovation of discourse communication mode in three fields to be transformed into the meaning of the all-media age:content reconstruction,method transformation and form reconstruction.They are the urgent task of ideological discourse right construction.

关 键 词：全媒体时代 意识形态 话语传播方式 创新转换 

分 类 号：G206[文化科学—传播学]